Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
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DOI: 10.1007/s11002-019-09500-z
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- Karen Page Winterich & Kelly L. Haws, 2011. "Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(3), pages 505-524.
- Stremersch, Stefan, 2008. "Health and marketing: The emergence of a new field of research," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 229-233.
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Keywords
Decision making; Emotion; Memory; Pharmaceuticals; Substances; Acetaminophen;All these keywords.
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