If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products
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DOI: 10.1007/s11002-017-9440-7
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References listed on IDEAS
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- Brandon William Soltwisch, 2021. "When the Quest for the Best Pays Off: How Maximising Entrepreneurs Improve Performance by Creating Entrepreneurial and Market Oriented Businesses," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 30(2), pages 223-248, September.
- Kurata, Hisashi, 2019. "Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 371-379.
- Xia, Lan & Bechwati, Nada Nasr, 2021. "Maximizing what? The effect of maximizing mindset on the evaluation of product bundles," Journal of Business Research, Elsevier, vol. 128(C), pages 314-325.
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Keywords
Maximizers; Satisficers; Signaling; Features; Status; Decision making;All these keywords.
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