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Research productivity of faculty at 30 leading marketing departments

Author

Listed:
  • Stijn M. J. van Osselaer

    (Cornell SC Johnson College of Business)

  • Sarah Lim

    (Cornell SC Johnson College of Business)

Abstract

This manuscript documents the research productivity over a 10-year period (2007–2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was 0.40 publications per year. We find no meaningful difference in productivity between “quant” and “behavioral” faculty. Furthermore, we find a slow decrease in productivity as faculty’s “academic age” increases, but we also find that the most productive members of our community are among the colleagues who received their PhDs 20 to 30 years ago and that academic age is not a good predictor when recent productivity is taken into account. In addition, we find that the departments differ strongly in terms of the concentration of publications among faculty, as measured by the Gini coefficient. Finally, and to our surprise, we find that the number of publications in top journals by the faculty at these 30 schools dropped quite precipitously from the 2007–2011 to the 2012–2016 period.

Suggested Citation

  • Stijn M. J. van Osselaer & Sarah Lim, 2019. "Research productivity of faculty at 30 leading marketing departments," Marketing Letters, Springer, vol. 30(2), pages 121-137, June.
    • Handle: RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09489-5
    DOI: 10.1007/s11002-019-09489-5
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    References listed on IDEAS

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    1. Powers, Thomas L. & Swan, John E. & Bos, Theodore & Patton, John Frank, 1998. "Career Research Productivity Patterns of Marketing Academicians," Journal of Business Research, Elsevier, vol. 42(1), pages 75-86, May.
    2. Vikas Mittal & Lawrence Feick & Feisal Murshed, 2008. "Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty," Marketing Science, INFORMS, vol. 27(3), pages 430-442, 05-06.
    3. Stefan Stremersch & Peter C. Verhoef, 2005. "Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?," Marketing Science, INFORMS, vol. 24(4), pages 585-594, February.
    4. Surendra Rajiv & Junhong Chu & Zhiying Jiang, 2015. "Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 71-90, March.
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    Cited by:

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    3. Yu-Wei Chang, 2021. "Characteristics of high research performance authors in the field of library and information science and those of their articles," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(4), pages 3373-3391, April.

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