The role of visual art in enhancing perceived prestige of luxury brands
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DOI: 10.1007/s11002-014-9292-3
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References listed on IDEAS
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Cited by:
- Quach, Sara & Septianto, Felix & Thaichon, Park & Mao, Wen, 2022. "Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity," Journal of Business Research, Elsevier, vol. 150(C), pages 538-552.
- Logkizidou, Maria & Bottomley, Paul & Angell, Rob & Evanschitzky, Heiner, 2019. "Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect," Journal of Retailing, Elsevier, vol. 95(1), pages 67-82.
- Koronaki, Eirini & Kyrousi, Antigone G. & Panigyrakis, George G., 2018. "The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 406-413.
- Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 264-277.
- Sandra Krim, 2022. "Conceptualizing the media of artification: a contribution to the theory of artification of luxury brands," Post-Print hal-03675162, HAL.
- repec:oup:jconrs:v:49:y:2023:i:5:p:786-810. is not listed on IDEAS
- repec:ers:journl:v:xxiv:y:2021:i:special2:p:264-277 is not listed on IDEAS
- Quach, Sara & Septianto, Felix & Thaichon, Park & Nasution, Reza Ashari, 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
- Park, Minjung & Im, Hyunjoo & Kim, Hye-Young, 2020. "“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands," Journal of Business Research, Elsevier, vol. 117(C), pages 529-542.
- Chailan, Claude, 2018. "Art as a means to recreate luxury brands' rarity and value," Journal of Business Research, Elsevier, vol. 85(C), pages 414-423.
- Estes, Zachary & Brotto, Luisa & Busacca, Bruno, 2018. "The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations," Journal of Business Research, Elsevier, vol. 85(C), pages 396-405.
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Keywords
Visual Art; Luxury Brand; Perceived Prestige; Price Difference;All these keywords.
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