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Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Author

Listed:
  • Cathy Nguyen

    (Ehrenberg-Bass Institute–University of South Australia)

  • Jenni Romaniuk

    (Ehrenberg-Bass Institute–University of South Australia)

  • Margaret Faulkner

    (Ehrenberg-Bass Institute–University of South Australia)

  • Justin Cohen

    (Ehrenberg-Bass Institute–University of South Australia)

Abstract

The article Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, written by Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen, was originally published electronically on the publisher’s internet portal (currently SpringerLink).

Suggested Citation

  • Cathy Nguyen & Jenni Romaniuk & Margaret Faulkner & Justin Cohen, 2019. "Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory," Marketing Letters, Springer, vol. 30(2), pages 219-220, June.
    • Handle: RePEc:kap:mktlet:v:30:y:2019:i:2:d:10.1007_s11002-019-09493-9
    DOI: 10.1007/s11002-019-09493-9
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    Cited by:

    1. Quamina, La Toya & Xue, Melanie Tao & Chawdhary, Rahul, 2023. "‘Co-branding as a masstige strategy for luxury brands: Desirable or not?," Journal of Business Research, Elsevier, vol. 158(C).
    2. Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).

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