IDEAS home Printed from https://ideas.repec.org/a/kap/mktlet/v29y2018i3d10.1007_s11002-018-9465-6.html
   My bibliography  Save this article

The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being

Author

Listed:
  • Johanna Brunneder

    (EDHEC Business School)

  • Utpal Dholakia

    (Rice University)

Abstract

Popular cultural movements such as Slow Food and the Maker Movement emphasize product self-creation―personally creating products, then consuming them, as a core value. We present the first research to examine how product self-creation affects the individual’s consumption experience of such products and their well-being. Seven field and lab studies provide evidence that when consumers self-create a product, they appreciate it to a greater degree, are likely to consume it more mindfully, and experience greater domain-specific and general well-being. The individual’s private self-consciousness strengthens the effect. Self-creating products offers consumers with a practical, versatile, and personal interest-driven way to transcend their traditional role, to consume more consciously and sustainably, while concurrently enhancing the enjoyment of their consumption experience.

Suggested Citation

  • Johanna Brunneder & Utpal Dholakia, 2018. "The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being," Marketing Letters, Springer, vol. 29(3), pages 377-389, September.
    • Handle: RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9465-6
    DOI: 10.1007/s11002-018-9465-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11002-018-9465-6
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11002-018-9465-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Grant E. Donnelly & Cait Lamberton & Rebecca Walker Reczek & Michael I. Norton, 2017. "Social Recycling Transforms Unwanted Goods into Happiness," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 48-63.
    2. Remi Trudel & Jennifer J. Argo & Matthew D. Meng, 2016. "The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 246-264.
    3. Atakan, S. Sinem & Bagozzi, Richard P. & Yoon, Carolyn, 2014. "Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 395-408.
    4. Marjolein Lips-Wiersma & Lani Morris, 2009. "Discriminating Between ‘Meaningful Work’ and the ‘Management of Meaning’," Journal of Business Ethics, Springer, vol. 88(3), pages 491-511, September.
    5. Nikolaus Franke & Martin Schreier & Ulrike Kaiser, 2010. "The "I Designed It Myself" Effect in Mass Customization," Management Science, INFORMS, vol. 56(1), pages 125-140, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Choi, Dayeon & Seo, Yuri & Septianto, Felix & Ko, Eunju, 2022. "Luxury customization and self-authenticity: Implications for consumer wellbeing," Journal of Business Research, Elsevier, vol. 141(C), pages 243-252.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria Antonietta Raimondo & Stefania Farace & Gaetano Nino Miceli, 2018. "User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 61-83.
    2. Teichmann, Karin & Scholl-Grissemann, Ursula & Stokburger-Sauer, Nicola E., 2016. "The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 15-30.
    3. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    4. Pallant, Jessica & Sands, Sean & Karpen, Ingo, 2020. "Product customization: A profile of consumer demand," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    5. Ilyuk, Veronika, 2018. "Like throwing a piece of me away: How online and in-store grocery purchase channels affect consumers’ food waste," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 20-30.
    6. Graul, Antje R.H. & Brough, Aaron R. & Isaac, Mathew S., 2022. "How emotional attachment influences lender participation in consumer-to-consumer rental platforms," Journal of Business Research, Elsevier, vol. 139(C), pages 1211-1217.
    7. van Osselaer, Stijn M.J. & Fuchs, Christoph & Schreier, Martin & Puntoni, Stefano, 2020. "The Power of Personal," Journal of Retailing, Elsevier, vol. 96(1), pages 88-100.
    8. Kettle, Keri L. & Mantonakis, Antonia, 2024. "Look for the signature: Using personal signatures as extrinsic cues promotes identity-congruent behavior," Journal of Business Research, Elsevier, vol. 170(C).
    9. Domingo Gil-Giménez & Gladys Rolo-González & Ernesto Suárez & Gabriel Muinos, 2021. "The Influence of Environmental Self-Identity on the Relationship between Consumer Identities and Frugal Behavior," Sustainability, MDPI, vol. 13(17), pages 1-15, August.
    10. Jennifer K D’Angelo & Kristin Diehl & Lisa A Cavanaugh, 2019. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 750-773.
    11. Ming, Yaxin & Deng, Huixin & Wu, Xiaoyue, 2022. "The negative effect of air pollution on people's pro-environmental behavior," Journal of Business Research, Elsevier, vol. 142(C), pages 72-87.
    12. Agnieszka Izabela Baruk, 2021. "Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers," Energies, MDPI, vol. 14(11), pages 1-15, June.
    13. Weitzl, Wolfgang & Hutzinger, Clemens, 2017. "The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders," Journal of Business Research, Elsevier, vol. 80(C), pages 164-175.
    14. Japutra, Arnold & Septianto, Felix & Can, Ali Selcuk, 2022. "Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    15. Jean-Julien Aucouturier & Marketa Fujita & Hiroko Sumikura, 2015. "Experiential response and intention to purchase in the co-creative consumption of music: the Nine Inch Nails experiment," Post-Print hal-01107164, HAL.
    16. Daniel Baier & Theresa Maria Rausch & Timm F. Wagner, 2020. "The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective," Sustainability, MDPI, vol. 12(7), pages 1-21, April.
    17. Agnieszka Izabela Baruk, 2021. "Prosumers’ Needs Satisfied Due to Cooperation with Offerors in the Context of Attitudes toward Such Cooperation," Energies, MDPI, vol. 14(22), pages 1-16, November.
    18. Maria Antonietta Raimondo & Gaetano Nino Miceli & Stefania Farace, 2013. "Self o mass branding? La relazione tra personalizzazione e marca," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 149-171.
    19. Eva Cerio, 2022. "How parents handle the disposal of their children's toys: an emotional and controlled process [Comment les parents gèrent la séparation des jouets de leurs enfants : un processus émotionnel et cont," Post-Print hal-03588879, HAL.
    20. Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9465-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.