Measuring willingness to pay: do direct methods work for premium durables?
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DOI: 10.1007/s11002-014-9291-4
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Cited by:
- Stefano Colombo, 2018. "Behavior‐ and characteristic‐based price discrimination," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(2), pages 237-250, June.
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Keywords
Willingness to pay; Premium durable; International pricing; Conjoint analysis; Price sensitivity meter; International customer study;All these keywords.
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