The past, present, and future of innovation research
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DOI: 10.1007/s11002-020-09528-6
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- Ávila-Robinson, Alfonso & Islam, Nazrul & Sengoku, Shintaro, 2022. "Exploring the knowledge base of innovation research: Towards an emerging innovation model," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
- Yu Ding & Wayne S. DeSarbo & Dominique M. Hanssens & Kamel Jedidi & John G. Lynch & Donald R. Lehmann, 2020. "The past, present, and future of measurement and methods in marketing analysis," Marketing Letters, Springer, vol. 31(2), pages 175-186, September.
- Tuğba Yeğin & Muhammad Ikram, 2022. "Performance Evaluation of Green Furniture Brands in the Marketing 4.0 Period: An Integrated MCDM Approach," Sustainability, MDPI, vol. 14(17), pages 1-32, August.
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- Allan Cid & Pierre Blanchet & François Robichaud & Nsimba Kinuani, 2023. "A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy," Businesses, MDPI, vol. 3(3), pages 1-17, July.
- Allan Cid & Pierre Blanchet & François Robichaud & Nsimba Kinuani, 2022. "A Conceptual Framework for Creating Brand Management Strategies," Businesses, MDPI, vol. 2(4), pages 1-16, December.
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Keywords
Innovation; New products; New product development; Creativity;All these keywords.
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