Protecting positioning innovations: the emergence of non-traditional trademark registrations
Author
Abstract
Suggested Citation
DOI: 10.1007/s11002-018-9466-5
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- van Horen, Femke & Pieters, Rik, 2012. "Consumer evaluation of copycat brands: The effect of imitation type," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 246-255.
- Hubert Gatignon & Michael L. Tushman & Wendy Smith & Philip Anderson, 2002. "A Structural Approach to Assessing Innovation: Construct Development of Innovation Locus, Type, and Characteristics," Management Science, INFORMS, vol. 48(9), pages 1103-1122, September.
- Steven M. Shugan, 2007. ": Does Good Marketing Cause Bad Unemployment?," Marketing Science, INFORMS, vol. 26(1), pages 1-17, 01-02.
- Fiona Scott Morton & Florian Zettelmeyer, 2004. "The Strategic Positioning of Store Brands in Retailer--Manufacturer Negotiations," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 161-194, March.
- Avinash K. Dixit & Robert S. Pindyck, 1994. "Investment under Uncertainty," Economics Books, Princeton University Press, edition 1, number 5474.
- Marion Debruyne & David J. Reibstein, 2005. "Competitor See, Competitor Do: Incumbent Entry in New Market Niches," Marketing Science, INFORMS, vol. 24(1), pages 55-66, December.
- G. Tomas M. Hult & David J. Ketchen, 2001. "Does market orientation matter?: a test of the relationship between positional advantage and performance," Strategic Management Journal, Wiley Blackwell, vol. 22(9), pages 899-906, September.
- Ruth N. Bolton, 1989. "The Relationship Between Market Characteristics and Promotional Price Elasticities," Marketing Science, INFORMS, vol. 8(2), pages 153-169.
- John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
- Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
- Greene,William H. & Hensher,David A., 2010. "Modeling Ordered Choices," Cambridge Books, Cambridge University Press, number 9780521142373, November.
- Greene,William H. & Hensher,David A., 2010. "Modeling Ordered Choices," Cambridge Books, Cambridge University Press, number 9780521194204, November.
- Srinivasan, Raji & Lilien, Gary L. & Rangaswamy, Arvind, 2008. "Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks," International Journal of Research in Marketing, Elsevier, vol. 25(2), pages 119-128.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Sun, Wenbin & Ding, Zhihua & Xu, Xiaobo & Cui, Kacie, 2020. "Internationalization and firm default risk: The roles of environmental dynamism and marketing capability," Journal of Business Research, Elsevier, vol. 121(C), pages 142-153.
- Yougen Cao & Shengce Ren & Mei Du, 2022. "Strategic trademark management: a systematic literature review and prospects for future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 435-453, September.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Rosati, Nicoletta & Bellia, Mario & Matos, Pedro Verga & Oliveira, Vasco, 2020.
"Ratings matter: Announcements in times of crisis and the dynamics of stock markets,"
Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 64(C).
- Rosati, Nicoletta & Bellia, Mario & Matos, Pedro Verga & Oliviera, Vasco, 2019. "Ratings matter: announcements in times of crisis and the dynamics of stock markets," Working Papers 2019-08, Joint Research Centre, European Commission.
- Carsten Fink & Andrea Fosfuri & Christian Helmers & Amanda F. Myers, 2022.
"Submarine trademarks,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 818-840, November.
- Carsten Fink & Andrea Fosfuri & Christian Helmers & Amanda F. Myers, 2018. "Submarine Trademarks," WIPO Economic Research Working Papers 51, World Intellectual Property Organization - Economics and Statistics Division.
- Peter N. Golder & Rachel Shacham & Debanjan Mitra, 2009. "—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?," Marketing Science, INFORMS, vol. 28(1), pages 166-179, 01-02.
- William H. Greene & Mark N. Harris & Rachel J. Knott & Nigel Rice, 2021.
"Specification and testing of hierarchical ordered response models with anchoring vignettes,"
Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 184(1), pages 31-64, January.
- Greene, W.H.; & Harris, M.N.; & Knott, R.; & Rice, N.;, 2019. "Specification and testing of hierarchical ordered response models with anchoring vignettes," Health, Econometrics and Data Group (HEDG) Working Papers 19/18, HEDG, c/o Department of Economics, University of York.
- Hanna Dudek & Joanna Landmesser, 2012. "Income satisfaction and relative deprivation," Statistics in Transition new series, Główny Urząd Statystyczny (Polska), vol. 13(2), pages 321-334, June.
- Andrew Powell & Pilar Tavella, 2012.
"Capital Inflow Surges in Emerging Economies: How Worried Should LAC Be?,"
Research Department Publications
4782, Inter-American Development Bank, Research Department.
- Andrew Powell & Pilar Tavella, 2012. "Capital Inflow Surges in Emerging Economies: How Worried Should LAC Be?," IDB Publications (Working Papers) 76956, Inter-American Development Bank.
- Chappell, Henry W. & McGregor, Rob Roy, 2018. "Committee decision-making at Sweden's Riksbank," European Journal of Political Economy, Elsevier, vol. 53(C), pages 120-133.
- Charlie Tchinda & Marcus Dejardin, 2021. "Are Business Policy Measures in Response to the COVID-19 Pandemic to Be Equally Valued? An Exploration According to SMEs Owners’ Business Expectations," Sustainability, MDPI, vol. 13(21), pages 1-42, October.
- Charlie Tchinda & Marcus Dejardin, 2021. "Are Business Policy Measures in Response to the COVID-19 Pandemic to Be Equally Valued? An Exploration According to SMEs Owners' Business Expectations," Post-Print halshs-03389060, HAL.
- Patricia Cubí‐Mollá & Mireia Jofre‐Bonet & Victoria Serra‐Sastre, 2017. "Adaptation to health states: Sick yet better off?," Health Economics, John Wiley & Sons, Ltd., vol. 26(12), pages 1826-1843, December.
- Ahmad Adeel & Bruno Notteboom & Ansar Yasar & Kris Scheerlinck & Jeroen Stevens, 2021. "Sustainable Streetscape and Built Environment Designs around BRT Stations: A Stated Choice Experiment Using 3D Visualizations," Sustainability, MDPI, vol. 13(12), pages 1-21, June.
- Jeffrey A. Edwards & Tara R. Wade & Mark L. Burkey & R. Gary Pumphrey, 2014. "Forecasting the Public's Acceptability of Municipal Water Regulation and Price Rationing for Communities on the Ogallala Aquifer," Journal of Economic Insight, Missouri Valley Economic Association, vol. 40(1), pages 1-30.
- Edwards, Jeffrey A. & Wade, Tara R. & Burkey, Mark L. & Pumphrey, R. Gary, 2013. "Forecasting the Public's Acceptability of Municipal Water Regulation and Price Rationing for Communities on the Ogallala Aquifer," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149579, Agricultural and Applied Economics Association.
- Simona Iammarino & Elisabetta Marinelli & Elisabetta Marinelli, 2011. "Is the Grass Greener on the other Side of the Fence? Graduate Mobility and Job Satisfaction in Italy," Environment and Planning A, , vol. 43(11), pages 2761-2777, November.
- Ermagun, Alireza & Stathopoulos, Amanda, 2018. "To bid or not to bid: An empirical study of the supply determinants of crowd-shipping," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 468-483.
- Mohit Batham & Soudeh Mirghasemi & Mohammad Arshad Rahman & Manini Ojha, 2021. "Modeling and Analysis of Discrete Response Data: Applications to Public Opinion on Marijuana Legalization in the United States," Papers 2109.10122, arXiv.org, revised May 2023.
- Mahdi Rezapour & F. Richard Ferraro, 2021. "The impact of commuters’ psychological feelings due to delay on perceived quality of a rail transport," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-8, December.
- Migliardo, Carlo, 2012. "Heterogeneity in price setting behavior, spatial disparities and sectoral diversity: Evidence from a panel of Italian firms," Economic Modelling, Elsevier, vol. 29(4), pages 1106-1118.
- Jose Apesteguia & Miguel A. Ballester, 2023. "The rationalizability of survey responses," Economics Working Papers 1863, Department of Economics and Business, Universitat Pompeu Fabra.
- Evans, Keith S. & Teisl, Mario F. & Lando, Amy. M. & Liu, Sherry T., 2020. "Risk perceptions and food-handling practices in the home," Food Policy, Elsevier, vol. 95(C).
- Pasquale Del Vecchio & Gioconda Mele & Valentina Ndou & Giustina Secundo, 2018. "Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
- Vivek, Adheesh Kumar & Mohapatra, Smruti Sourava & Jena, Suprava, 2022. "Evaluation of user perception to define level of service criteria of rail road grade crossing: An exploratory statistical approach," Transport Policy, Elsevier, vol. 122(C), pages 64-76.
More about this item
Keywords
Non-traditional trademarks; Positioning innovations; Probit model; Secondary data;
All these keywords.Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:29:y:2018:i:3:d:10.1007_s11002-018-9466-5. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.