Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
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DOI: 10.1007/s11002-016-9416-z
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- Philp, Matthew & Mantonakis, Antonia, 2020. "Guiding the consumer evaluation process and the probability of order-effects-in-choice," Journal of Business Research, Elsevier, vol. 112(C), pages 13-22.
- Jennifer L. Stoner & Maria A. Rodas, 2024. "Love is blind: the ironic effect of fans’ experience on taste perception," Marketing Letters, Springer, vol. 35(1), pages 15-28, March.
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Keywords
Taste perception; Rating scales; Sensory testing; Reconstructive memory; Consumer behavior;All these keywords.
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