How competitor brand names affect within-brand choices
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DOI: 10.1007/s11002-015-9374-x
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References listed on IDEAS
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- Ozcan, Timucin & Hair, Michael & Gunasti, Kunter, 2024. "How reaching numerical roundness on subgoals affects the completion of superordinate goals," Journal of Business Research, Elsevier, vol. 177(C).
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Keywords
Alphanumeric brand names; Numerical cognition; Product attributes; Context effects; Competition; Competitive categorization;All these keywords.
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