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03-04 2008, Volume 27, Issue 2
- 185-204 A Hidden Markov Model of Customer Relationship Dynamics
by Oded Netzer & James M. Lattin & V. Srinivasan - 205-224 Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
by Joachim Vosgerau & Erin Anderson & William T. Ross, Jr. - 225-235 Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions
by Rakesh Niraj & V. Padmanabhan & P. B. Seetharaman - 236-246 Research Note—Attention Arousal Through Price Partitioning
by Marco Bertini & Luc Wathieu - 247-261 Research Note—Channel Structure with Knowledge Spillovers
by Sudheer Gupta - 262-282 Research Note—Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
by Aradhna Krishna & M. Utku Ünver - 283-299 Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
by Junhong Chu & Pradeep Chintagunta & Javier Cebollada - 300-307 The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
by Thomas J. Steenburgh - 308-311 Focus on Authors
by anonymous - 312-321 2006-2007 Guest Area Editors and Ad Hoc Reviewers
by anonymous
01-02 2008, Volume 27, Issue 1
- 1-3 Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now
by Arvind Rangaswamy & James J. Cochran & Tülin Erdem & John R. Hauser & Robert J. Meyer - 4-6 Editorial—Enticing and Publishing the Home Run Paper
by Eric T. Bradlow - 7-8 Editorial—Database Submissions
by Steven M. Shugan & Eric T. Bradlow - 9-11 Editorial—Introduction to the Special Classics Issue
by Steven M. Shugan - 12-14 Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure
by Richard H. Thaler - 15-25 Mental Accounting and Consumer Choice
by Richard H. Thaler - 26-28 Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
by Peter M. Guadagni & John D. C. Little - 29-48 A Logit Model of Brand Choice Calibrated on Scanner Data
by Peter M. Guadagni & John D. C. Little - 49-51 Commentary—Managing Channel Profits
by Abel P. Jeuland & Steven M. Shugan - 52-69 Managing Channel Profits
by Abel P. Jeuland & Steven M. Shugan - 70-84 The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
by Erin Anderson - 85-87 Commentary—Defensive Marketing Strategies
by John R. Hauser & Steven M. Shugan - 88-110 Defensive Marketing Strategies
by John R. Hauser & Steven M. Shugan - 111-114 Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
by Richard Staelin - 115-130 An Industry Equilibrium Analysis of Downstream Vertical Integration
by Timothy W. McGuire & Richard Staelin - 131-132 Commentary—Optimal Pricing and Return Policies for Perishable Commodities
by Barry Alan Pasternack - 133-140 Optimal Pricing and Return Policies for Perishable Commodities
by Barry Alan Pasternack - 141-145 Focus on Authors
by anonymous
11-12 2007, Volume 26, Issue 6
- 731-741 —Causality, Unintended Consequences and Deducing Shared Causes
by Steven M. Shugan - 742-757 Zero as a Special Price: The True Value of Free Products
by Kristina Shampanier & Nina Mazar & Dan Ariely - 758-773 The Value of Quality
by Gerard J. Tellis & Joseph Johnson - 774-791 Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases
by Ramesh Sankaranarayanan - 792-804 Product Positioning and Competition: The Role of Location in the Fast Food Industry
by Raphael Thomadsen - 805-818 A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
by Theodoros Evgeniou & Massimiliano Pontil & Olivier Toubia - 819-833 Modeling the Determinants and Effects of Creativity in Advertising
by Robert E. Smith & Scott B. MacKenzie & Xiaojing Yang & Laura M. Buchholz & William K. Darley - 834-850 Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers
by Fernando S. Machado & Rajiv K. Sinha - 851-858 —On Managerially Efficient Experimental Designs
by Olivier Toubia & John R. Hauser - 859-867 —Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment
by Robert Zeithammer - 868-875 —A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model
by Eugene J. S. Won - 876-898 —Cross-Brand Pass-Through: Fact or Artifact?
by Leigh McAlister - 899-902 Focus on Authors
by anonymous
09-10 2007, Volume 26, Issue 5
- 589-595 The Editor's Secrets
by Steven M. Shugan - 596-610 Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
by Olivier Toubia & John Hauser & Rosanna Garcia - 611-628 News Consumption and Media Bias
by Yi Xiang & Miklos Sarvary - 629-641 A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanisms
by Richard Engelbrecht-Wiggans & Ernan Haruvy & Elena Katok - 642-650 Investigating Endogeneity Bias in Marketing
by Qing Liu & Thomas Otter & Greg M. Allenby - 651-659 The Bright Side of Supplier Encroachment
by Anil Arya & Brian Mittendorf & David E. M. Sappington - 660-665 Costly Collusion in Differentiated Industries
by Raphael Thomadsen & Ki-Eun Rhee - 666-678 Seeing Through the Heart's Eye: The Interference of System 1 in System 2
by Himanshu Mishra & Arul Mishra & Dhananjay Nayakankuppam - 679-697 Brand Effects on Choice and Choice Set Formation Under Uncertainty
by Joffre Swait & Tülin Erdem - 698-710 Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
by Anja Lambrecht & Katja Seim & Bernd Skiera - 711-726 The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation
by Sharad Borle & Utpal M. Dholakia & Siddharth S. Singh & Robert A. Westbrook - 727-730 Focus on Authors
by anonymous
05-06 2007, Volume 26, Issue 4
- 584-588 Focus on Authors
by anonymous
07-08 2007, Volume 26, Issue 4
- 449-459 —It's the Findings, Stupid, Not the Assumptions
by Steven M. Shugan - 460-472 The Influence of Product Variety on Brand Perception and Choice
by Jonah Berger & Michaela Draganska & Itamar Simonson - 473-487 Retail-Price Drivers and Retailer Profits
by Vincent R. Nijs & Shuba Srinivasan & Koen Pauwels - 488-503 How Does Free Riding on Customer Service Affect Competition?
by Jiwoong Shin - 504-513 Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
by Ujwal Kayande & John H. Roberts & Gary L. Lilien & Duncan K. H. Fong - 514-531 Embedded Premium Promotion: Why It Works and How to Make It More Effective
by Neeraj Arora & Ty Henderson - 532-549 Greedoid-Based Noncompensatory Inference
by Michael Yee & Ely Dahan & John R. Hauser & James Orlin - 550-552 —Special Section Introduction: The 2005 ISMS Practice Prize Competition
by Gary L. Lilien - 553-565 —Customer Equity and Lifetime Management (CELM) Finnair Case Study
by Giuliano Tirenni & Abderrahim Labbi & Cesar Berrospi & André Elisseeff & Timir Bhose & Kari Pauro & Seppo Pöyhönen - 566-575 Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS
by Kusum L. Ailawadi & Bari A. Harlam & Jacques César & David Trounce - 576-583 —An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
by Martin Natter & Thomas Reutterer & Andreas Mild & Alfred Taudes
05-06 2007, Volume 26, Issue 3
- 285-292 Editorial: Thanks to the Many Individuals Who Make Publication of Possible
by Steven M. Shugan - 293-311 Performance Regimes and Marketing Policy Shifts
by Koen Pauwels & Dominique M. Hanssens - 312-326 Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
by Noah Lim & Teck-Hua Ho - 327-341 Deconstructing Each Item's Category Contribution
by Kirthi Kalyanam & Sharad Borle & Peter Boatwright - 342-360 Adaptive Idea Screening Using Consumers
by Olivier Toubia & Laurent Florès - 361-379 Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
by Natalie Mizik & Robert Jacobson - 380-399 Representation and Inference of Lexicographic Preference Models and Their Variants
by Rajeev Kohli & Kamel Jedidi - 400-421 New Product Diffusion with Influentials and Imitators
by Christophe Van den Bulte & Yogesh V. Joshi - 422-437 Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
by Peter J. Danaher - 438-445 Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models
by Raj Echambadi & James D. Hess - 446-448 Focus on Authors
by anonymous
03-04 2007, Volume 26, Issue 2
- 1-1 Call for Nominations, Editor-in-Chief
by anonymous - 145-148 Editorial—The Anna Karenina Bias: Which Variables to Observe?
by Steven M. Shugan - 149-163 New Product Development Under Channel Acceptance
by Lan Luo & P. K. Kannan & Brian T. Ratchford - 164-178 Strategic Manufacturer Response to a Dominant Retailer
by Tansev Geylani & Anthony J. Dukes & Kannan Srinivasan - 179-195 Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
by Frank M. Bass & Norris Bruce & Sumit Majumdar & B. P. S. Murthi - 196-217 Investigating Consumers' Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
by Nitin Mehta - 218-229 Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model
by Eric T. Bradlow & Young-Hoon Park - 230-245 The Impact of a Product-Harm Crisis on Marketing Effectiveness
by Harald Van Heerde & Kristiaan Helsen & Marnik G. Dekimpe - 246-258 The Effect of Cultural Orientation on Consumer Responses to Personalization
by Thomas Kramer & Suri Spolter-Weisfeld & Maneesh Thakkar - 259-267 Research Note—The Effects of Costs and Competition on Slotting Allowances
by Dmitri Kuksov & Amit Pazgal - 268-280 Research Note—User Design of Customized Products
by Taylor Randall & Christian Terwiesch & Karl T. Ulrich - 281-284 Focus on Authors
by anonymous
01-02 2007, Volume 26, Issue 1
- 1-17 : Does Good Marketing Cause Bad Unemployment?
by Steven M. Shugan - 18-30 Service Escape: Profiting from Customer Cancellations
by Jinhong Xie & Eitan Gerstner - 31-51 Spiffed-Up Channels: The Role of Spiffs in Hierarchical Selling Organizations
by Fabio Caldieraro & Anne T. Coughlan - 52-66 Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage
by Yuxin Chen & Jinhong Xie - 67-82 Coupons Versus Rebates
by Qiang Lu & Sridhar Moorthy - 83-100 When Do Price Thresholds Matter in Retail Categories?
by Koen Pauwels & Shuba Srinivasan & Philip Hans Franses - 101-117 Product Line Design and Production Technology
by Serguei Netessine & Terry A. Taylor - 118-129 Price as a Stimulus to Think: The Case for Willful Overpricing
by Luc Wathieu & Marco Bertini - 130-141 A Neurocognitive Model of Advertisement Content and Brand Name Recall
by Antonio G. Chessa & Jaap M. J. Murre - 142-144 Focus on Authors
by anonymous
11-12 2006, Volume 25, Issue 6
- 551-555 Editorial: Fifty Years of
by Steven M. Shugan - 556-556 Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor
by Subrata K. Sen - 557-558 Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in
by John Hauser - 559-559 Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of
by Brian T. Ratchford - 560-580 Marketing Models of Service and Relationships
by Roland T. Rust & Tuck Siong Chung - 581-583 —Three Thoughts on Services
by Dawn Iacobucci - 584-586 —The Implications of “Big M” Marketing for Modeling Service and Relationships
by Ruth N. Bolton - 587-589 —Linking Service and Finance
by Eugene W. Anderson - 590-593 —Modeling Opportunities in Service Recovery and Customer-Managed Interactions
by A. Parasuraman - 594-597 —Technology Innovation and Implications for Customer Relationship Management
by Baohong Sun - 598-600 —Internet-Based Service Institutions
by Ganesh Iyer & V. Padmanabhan - 601-603 —Why Does Poor Service Prevail?
by Eitan Gerstner & Barak Libai - 604-616 Structural Modeling in Marketing: Review and Assessment
by Pradeep Chintagunta & Tülin Erdem & Peter E. Rossi & Michel Wedel - 617-619 —Marketing Structural Models: “Keep It Real”
by Michael J. Mazzeo - 620-621 —Comment on Structural Modeling in Marketing: Review and Assessment
by Wesley R. Hartmann - 622-624 —Structural Modeling in Marketing: Some Future Possibilities
by Girish Punj - 625-628 —Dynamic Structural Consumer Models and Current Marketing Issues
by Baohong Sun - 629-632 —Removing the Boundary Between Structural and Reduced-Form Models
by Liang Guo - 633-634 —Commentary on Structural Modeling in Marketing: Review and Assessment
by Tat Y. Chan - 635-637 —Empirical Analysis of Theory-Based Models in Marketing
by Kannan Srinivasan - 638-661 The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
by Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders - 662-664 —Research Opportunities at the Movies
by Robert E. Krider - 665-666 —The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition
by Charles C. Moul - 667-669 —Research and the Motion Picture Industry
by Charles B. Weinberg - 670-673 —Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry
by Sanjeev Swami - 674-677 —Motion Pictures: Consumers, Channels, and Intuition
by Berend Wierenga - 678-680 —Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts
by Liyuan Wei - 681-685 —Antibusiness Movies and Folk Marketing
by Steven M. Shugan - 686-686 Guest Editorial: MSI
by Leigh McAlister - 687-717 Research on Innovation: A Review and Agenda for
by John Hauser & Gerard J. Tellis & Abbie Griffin - 718-739 Customer Metrics and Their Impact on Financial Performance
by Sunil Gupta & Valarie Zeithaml - 740-759 Brands and Branding: Research Findings and Future Priorities
by Kevin Lane Keller & Donald R. Lehmann - 760-765 Focus on Authors
by anonymous
September 2006, Volume 25, Issue 5
- 1-1 Erratum for Ho et al., 25 (3) 260–277
by anonymous - 403-410 Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
by Steven M. Shugan - 411-425 Idea Generation, Creativity, and Incentives
by Olivier Toubia - 426-439 The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
by Neil A. Morgan & Lopo Leotte Rego - 440-456 Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
by S. Sriram & Pradeep K. Chintagunta & Ramya Neelamegham - 457-476 Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
by Vishal P. Singh & Karsten T. Hansen & Robert C. Blattberg - 477-493 Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
by Robert W. Palmatier & Srinath Gopalakrishna & Mark B. Houston - 494-509 Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
by Timothy J. Gilbride & Greg M. Allenby - 510-524 Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
by Om Narasimhan & Surendra Rajiv & Shantanu Dutta - 525-537 On Customized Goods, Standard Goods, and Competition
by Niladri B. Syam & Nanda Kumar - 538-542 A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters”
by Shan-Yu Chou & Chi-Cheng Wu - 543-546 A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters' ”
by Yong Liu & Daniel S. Putler & Charles B. Weinberg - 547-550 Focus on Authors
by anonymous
07-08 2006, Volume 25, Issue 4
- 293-300 Editorial: Thanks to the Many Individuals Who Make Publication of Possible
by anonymous - 322-335 Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
by Dan Horsky & Sanjog Misra & Paul Nelson - 350-366 Enabling the Willing: Consumer Rebates for Durable Goods
by Norris Bruce & Preyas Desai & Richard Staelin - 367-383 The Changing Architecture of Advertising Agencies
by Sharon Horsky - 384-391 Research Note—Estimating Heterogeneous Price Thresholds
by Nobuhiko Terui & Wirawan Dony Dahana - 392-394 Focus on Authors
by anonymous - 395-402 Guest Area Editors and Ad Hoc Reviewers
by anonymous
July 2006, Volume 25, Issue 4
- 301-321 The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
by Jonathan D. Bohlmann & José Antonio Rosa & Ruth N. Bolton & William J. Qualls - 336-349 Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model
by Sha Yang & Vishal Narayan & Henry Assael
05-06 2006, Volume 25, Issue 3
- 1-1 Erratum to “Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis”
by anonymous - 203-216 Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error
by Steven M. Shugan - 217-229 Optimal Data Interval for Estimating Advertising Response
by Gerard J. Tellis & Philip Hans Franses - 230-247 How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
by Debanjan Mitra & Peter N. Golder - 248-259 On the Profitability of Firms in a Differentiated Industry
by Bing Jing - 260-277 Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value
by Teck-Hua Ho & Young-Hoon Park & Yong-Pin Zhou - 278-290 An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers' Reactions to In-Store Display and Feature Advertising
by Jie Zhang - 291-292 Focus on Authors
by anonymous
03-04 2006, Volume 25, Issue 2
- 109-115 Editorial: Save Research—Abandon the Case Method of Teaching
by Steven M. Shugan - 116-130 Consumption Flexibility, Product Configuration, and Market Competition
by Liang Guo - 131-154 Asymmetric Wholesale Pricing: Theory and Evidence
by Sourav Ray & Haipeng (Allan) Chen & Mark E. Bergen & Daniel Levy - 155-163 Promotional Chat on the Internet
by Dina Mayzlin - 164-174 Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
by Michaela Draganska & Dipak C. Jain - 175-187 Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
by Chuan He & Yuxin Chen - 188-199 Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing
by Nanda Kumar & Ram Rao - 200-201 Focus on Authors
by anonymous
01-02 2006, Volume 25, Issue 1
- 1-7 Editorial—Are Consumers Rational? Experimental Evidence?
by Steven M. Shugan - 8-24 Setting Quality Expectations When Entering a Market: What Should the Promise Be?
by Praveen K. Kopalle & Donald R. Lehmann - 25-50 An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty
by Günter J. Hitsch - 51-64 An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions
by Michael Lewis & Vishal Singh & Scott Fay - 65-74 How to Compute Optimal Catalog Mailing Decisions
by Füsun F. Gönül & Frenkel Ter Hofstede - 75-90 Understanding Store-Brand Purchase Behavior Across Categories
by Karsten Hansen & Vishal Singh & Pradeep Chintagunta - 91-96 Benefits of Channel Discord in the Sale of Durable Goods
by Anil Arya & Brian Mittendorf - 97-105 Research Note—The Benefits of Personalized Pricing in a Channel
by Yunchuan Liu & Z. John Zhang - 106-107 Focus on Authors
by anonymous
October 2005, Volume 24, Issue 4
- 531-543 Cheap Talk and Bogus Network Externalities in the Emerging Technology Market
by Xiaotong Li
2005, Volume 24, Issue 4
- 525-530 Marketing and Designing Transaction Games
by Steven M. Shugan - 646-648 Focus on Authors
by anonymous
August 2005, Volume 24, Issue 4
- 544-555 Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
by Vikas Mittal & Eugene W. Anderson & Akin Sayrak & Pandu Tadikamalla
July 2005, Volume 24, Issue 4
- 616-622 The Effect of Product Assortment Changes on Customer Retention
by Sharad Borle & Peter Boatwright & Joseph B. Kadane & Joseph C. Nunes & Shmueli Galit
December 2005, Volume 24, Issue 4
- 623-634 Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice
by Wolfgang Jank & P. K. Kannan
April 2005, Volume 24, Issue 4
- 635-645 The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies
by Robert E. Krider & Tieshan Li & Yong Liu & Charles B. Weinberg
February 2005, Volume 24, Issue 4
- 556-568 Generic and Brand Advertising Strategies in a Dynamic Duopoly
by Frank M. Bass & Anand Krishnamoorthy & Ashutosh Prasad & Suresh P. Sethi - 569-584 Customized Products: A Competitive Analysis
by Niladri B. Syam & Ranran Ruan & James D. Hess - 585-594 Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
by Stefan Stremersch & Peter C. Verhoef
January 2005, Volume 24, Issue 4
- 595-615 Prediction in Marketing Using the Support Vector Machine
by Dapeng Cui & David Curry
November 2005, Volume 24, Issue 3
- 444-460 Accounting for Primary and Secondary Demand Effects with Aggregate Data
by Harikesh Nair & Jean-Pierre Dubé & Pradeep Chintagunta - 508-517 Modeling Movie Life Cycles and Market Share
by Andrew Ainslie & Xavier Drèze & Fred Zufryden
February 2005, Volume 24, Issue 3
- 396-414 Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence
by Wilfred Amaldoss & Amnon Rapoport
December 2005, Volume 24, Issue 3
- 477-489 Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
by Roland T. Rust & Peter C. Verhoef
August 2005, Volume 24, Issue 3
- 498-507 The Impact of Utility Balance and Endogeneity in Conjoint Analysis
by John R. Hauser & Olivier Toubia
July 2005, Volume 24, Issue 3
- 334-350 Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
by Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar - 382-395 Overchoice and Assortment Type: When and Why Variety Backfires
by John T. Gourville & Dilip Soman - 430-443 Promotion Effect on Endogenous Consumption
by Baohong Sun
September 2005, Volume 24, Issue 3
- 313-331 The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation
by Andris A. Zoltners & Prabhakant Sinha