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—Research and the Motion Picture Industry

Author

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  • Charles B. Weinberg

    (Sauder School of Business, University of British Columbia, 2053 Main Mall, Vancouver, British Columbia, V6T 1Z2 Canada)

Abstract

The motion picture industry features challenging management problems and appealing research opportunities. Based on research findings, three challenges for managers are the need to (1) view movies as just one part of the product line, (2) consider the evolution of the first-run exhibition channel, and (3) take a global perspective in decision making. For researchers, the motion picture industry is a data-intensive natural laboratory that allows for empirical testing of important research questions. The study of competitive dynamics and contractual issues are highlighted as topics of particular relevance.

Suggested Citation

  • Charles B. Weinberg, 2006. "—Research and the Motion Picture Industry," Marketing Science, INFORMS, vol. 25(6), pages 667-669, 11-12.
    • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:667-669
    DOI: 10.1287/mksc.1050.0164
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    References listed on IDEAS

    as
    1. Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
    2. Robert E. Krider & Tieshan Li & Yong Liu & Charles B. Weinberg, 2005. "The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies," Marketing Science, INFORMS, vol. 24(4), pages 635-645, April.
    3. Moul,Charles C. (ed.), 2005. "A Concise Handbook of Movie Industry Economics," Cambridge Books, Cambridge University Press, number 9780521843843, September.
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    Cited by:

    1. A. Yeşim Orhun & Sriram Venkataraman & Pradeep K. Chintagunta, 2016. "Impact of Competition on Product Decisions: Movie Choices of Exhibitors," Marketing Science, INFORMS, vol. 35(1), pages 73-92, January.
    2. Stefan Stremersch & Jorge Gonzalez & Albert Valenti & Julian Villanueva, 2023. "The value of context-specific studies for marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 50-65, January.
    3. Katherine Goff Inglis & Saeed Zolfaghari, 2017. "A Review of Scheduling Problems and Research Opportunities in Motion Picture Exhibition," Interfaces, INFORMS, vol. 47(2), pages 175-187, April.

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