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Editorial—Database Submissions

Author

Listed:
  • Steven M. Shugan

    (Warrington College of Business, University of Florida, Gainesville, Florida 32611)

  • Eric T. Bradlow

    (Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

Abstract

, in collaboration with the Informs Society on Marketing Science (ISMS), announces a new type of authored submission—the database report. will consider the publication of submitted databases. The same standards will apply to these detached databases as for the data employed in submitted manuscripts.

Suggested Citation

  • Steven M. Shugan & Eric T. Bradlow, 2008. "Editorial—Database Submissions," Marketing Science, INFORMS, vol. 27(1), pages 7-8, 01-02.
    • Handle: RePEc:inm:ormksc:v:27:y:2008:i:1:p:7-8
    DOI: 10.1287/mksc.1070.0346
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