The Influence of Product Variety on Brand Perception and Choice
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DOI: 10.1287/mksc.1060.0253
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- Berger, Jonah & Draganska, Michaela & Simonson, Itamar, 2006. "The Influence of Product Variety on Brand Perception and Choice," Research Papers 1938, Stanford University, Graduate School of Business.
References listed on IDEAS
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Keywords
variety; consumer choice; quality cues; product line length;All these keywords.
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