—Dynamic Structural Consumer Models and Current Marketing Issues
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DOI: 10.1287/mksc.1050.0190
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- Leeflang, Peter S.H. & Bijmolt, Tammo H.A. & van Doorn, Jenny & Hanssens, Dominique M. & van Heerde, Harald J. & Verhoef, Peter C. & Wieringa, Jaap E., 2009. "Creating lift versus building the base: Current trends in marketing dynamics," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 13-20.
- Pedro M. Gardete & Carlos D. Santos, 2020. "No data? No problem! A Search-based Recommendation System with Cold Starts," Papers 2010.03455, arXiv.org.
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Keywords
structural model; information processing; rational expectations; optimal decision; hyperbolic discounting; information asymmetry; signaling; searching; learning; e-commerce; dynamic and interactive marketing intervention; decision support system;All these keywords.
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