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Content
1986, Volume 5, Issue 4
- 348-349 Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models
by David B. MacKay & Joseph L. Zinnes - 350-371 Discrete Attribute Models of Brand Switching
by J. Wesley Hutchinson - 372-384 Forecasting New Product Sales from Likelihood of Purchase Ratings
by William J. Infosino - 385-386 Commentary
by Donald G. Morrison - 387-388 Commentary
by Robert W. Pratt, Jr. - 389-390 Reply
by William J. Infosino - 391-402 Technical Note—Price as an Aspect of Choice in EBA
by John Rotondo
1986, Volume 5, Issue 3
- 179-198 Salesforce Compensation Plans in Environments with Asymmetric Information
by Rajiv Lal & Richard Staelin - 199-218 An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences
by Wagner A. Kamakura & Rajendra K. Srivastava - 219-244 A Multivariate Polya Model of Brand Choice and Purchase Incidence
by Udo Wagner & Alfred Taudes - 245-259 Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice
by Joseph O. Eastlack, Jr. & Ambar G. Rao - 260-268 Technical Note—Aggregating Individual Purchases to the Household Level
by Barbara E. Kahn & Donald G. Morrison & Gordon P. Wright - 269-272 Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship
by Charles B. Weinberg & Doyle L. Weiss - 273-273 Comment—On the Awareness Effects of Mere Distribution
by Roger M. Heeler
1986, Volume 5, Issue 2
- 89-106 Advertising Pulsing Policies for Generating Awareness for New Products
by Vijay Mahajan & Eitan Muller - 107-108 Comments
by John D. C. Little - 109-109 Comments
by Hugh A. Zielske - 110-111 Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products
by Vijay Mahajan & Eitan Muller - 112-124 A Nested Logit Model of Space and Water Heat System Choice
by Jeffrey A. Dubin - 125-142 Estimating Continuous Time Advertising-Sales Models
by Ram C. Rao - 143-158 Arts Plan: Implementation, Evolution, and Usage
by Charles B. Weinberg - 159-168 Technical Note—Delegating Pricing Responsibility to the Salesforce
by Rajiv Lal - 169-178 Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models
by V. Srinivasan & Charlotte H. Mason
1986, Volume 5, Issue 1
- 1-19 A Constrained Unfolding Methodology for Product Positioning
by Wayne DeSarbo & Vithala R. Rao - 20-36 The Impact of Competitive Entry in a Developing Market Upon Dynamic Pricing Strategies
by Jehoshua Eliashberg & Abel P. Jeuland - 37-54 Modeling Choice Strategies for Noncomparable Alternatives
by Michael D. Johnson - 55-69 Profitable Pricing When Market Segments Overlap
by Eitan Gerstner & Duncan Holthausen - 70-87 New Product Pricing in Quality Sensitive Markets
by Stephen A. Smith
1985, Volume 4, Issue 4
- 267-291 Salesforce Compensation Plans: An Agency Theoretic Perspective
by Amiya K. Basu & Rajiv Lal & V. Srinivasan & Richard Staelin - 292-311 A Study of Productivity Changes in Food Retailing
by Brian T. Ratchford & James R. Brown - 312-335 A Probabilistic Model For Testing Hypothesized Hierarchical Market Structures
by Rajiv Grover & William R. Dillon - 336-351 Optimal Dynamic Pricing For Expanding Networks
by Anirudh Dhebar & Shmuel S. Oren - 352-374 The Navy Enlistment Marketing Experiment
by Vincent P. Carroll & Ambar G. Rao & Hau L. Lee & Arthur Shapiro & Barry L. Bayus
1985, Volume 4, Issue 3
- 177-198 A New Class of Market Share Models
by Richard R. Batsell & John C. Polking - 199-214 Mental Accounting and Consumer Choice
by Richard Thaler - 215-233 Nonisomorphism, Shadow Features and Imputed Preferences
by Morris B. Holbrook & William L. Moore & Gary N. Dodgen & William J. Havlena - 234-254 The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
by Erin Anderson - 255-266 Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases
by David C. Schmittlein & Albert C. Bemmaor & Donald G. Morrison
1985, Volume 4, Issue 2
- 93-109 Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing
by Bruce S. Buchanan & Donald G. Morrison - 110-129 Competition and Cooperation in Marketing Channel Choice: Theory and Application
by Anne T. Coughlan - 130-146 Cross-Cultural Marketing Negotiations: A Laboratory Experiment
by John L. Graham - 147-165 Consumer Promotions and the Acceleration of Product Purchases
by Scott A. Neslin & Caroline Henderson & John Quelch - 166-176 Optimal Pricing and Return Policies for Perishable Commodities
by Barry Alan Pasternack
1985, Volume 4, Issue 1
- 1-19 Models and Heuristics for Product Line Selection
by Paul E. Green & Abba M. Krieger - 20-40 A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models
by Roland T. Rust & David C. Schmittlein - 41-61 A Multiattribute Model of Consumer Choice During Product Learning
by Robert J. Meyer & Arvind Sathi - 62-73 Generalizing the Rasch Model for Consumer Rating Scales
by Gordon G. Bechtel - 74-90 Technical Note—A Price Vector Model of Demand for Consumer Durables: Preliminary Developments
by Russell S. Winer
1984, Volume 3, Issue 4
- 267-287 An Investigation into the Order of the Brand Choice Process
by Frank M. Bass & Moshe M. Givon & Manohar U. Kalwani & David Reibstein & Gordon P. Wright - 288-307 Market Segmentation, Self-Selection, and Product Line Design
by K. Sridhar Moorthy - 308-326 Toward a Methodology for Measuring Advertising Copy Effects
by Hubert Gatignon - 327-351 Application of the “Defender” Consumer Model
by John R. Hauser & Steven P. Gaskin - 352-367 Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity
by S. R. Dalal & J. C. Lee & D. J. Sabavala
1984, Volume 3, Issue 3
- 179-197 An Empirical Comparison of Awareness Forecasting Models of New Product Introduction
by Vijay Mahajan & Eitan Muller & Subhash Sharma - 198-206 Comments
by anonymous - 207-226 Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model
by Randall G. Chapman & Kristian S. Palda - 227-246 A Normative Model of Consumer Information Processing
by Michael R. Hagerty & David A. Aaker - 247-265 A Market Dynamics Model for New Industrial Products and Its Application
by Shmuel S. Oren & Michael H. Rothkopf
1984, Volume 3, Issue 2
- 83-112 Testing Competitive Market Structures
by Glen L. Urban & Philip L. Johnson & John R. Hauser - 113-124 An Audience Flow Model of Television Viewing Choice
by Roland T. Rust & Mark I. Alpert - 125-126 A Comment
by Lewis G. Pringle - 126-127 Response—On Establishing a Dialogue in Television Viewing Research
by Roland T. Rust & Mark I. Alpert - 128-147 A Price Discrimination Theory of Coupons
by Chakravarthi Narasimhan - 148-168 Optimal Pricing and Advertising Policies for New Product Oligopoly Models
by Gerald L. Thompson & Jinn-Tsair Teng - 169-178 Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth
by George E. Monahan
1984, Volume 3, Issue 1
- 1-22 Variety Seeking Through Brand Switching
by Moshe Givon - 23-40 Assessing Validity and Test-Retest Reliability for “Pick of ” Data
by David C. Schmittlein - 41-54 Targeting the Switchable Industrial Customer
by Dennis H. Gensch - 55-72 An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing
by A. Charnes & W. W. Cooper & D. B. Learner & F. Y. Phillips - 73-82 Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis
by Philippe Cattin & Girish Punj
1983, Volume 2, Issue 4
- 319-360 Defensive Marketing Strategies
by John R. Hauser & Steven M. Shugan - 361-388 A Model for Evaluating the Profitability of Coupon Promotions
by Scott A. Neslin & Robert W. Shoemaker - 389-405 Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares
by Gordon G. Bechtel & James B. Wiley - 407-420 Optimal Price Subsidy Policy for Accelerating the Diffusion Of Innovation
by Shlomo Kalish & Gary L. Lilien
1983, Volume 2, Issue 3
- 203-238 A Logit Model of Brand Choice Calibrated on Scanner Data
by Peter M. Guadagni & John D. C. Little - 239-272 Managing Channel Profits
by Abel P. Jeuland & Steven M. Shugan - 273-295 A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance
by Christopher J. Easingwood & Vijay Mahajan & Eitan Muller - 297-317 Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework
by Wilfried R. Vanhonacker
1983, Volume 2, Issue 2
- 95-134 Recall, Recognition, and the Measurement of Memory for Print Advertisements
by Richard P. Bagozzi & Alvin J. Silk - 135-159 Monopolist Pricing with Dynamic Demand and Production Cost
by Shlomo Kalish - 161-191 An Industry Equilibrium Analysis of Downstream Vertical Integration
by Timothy W. McGuire & Richard Staelin - 193-202 Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation
by Richard C. Morey & John M. McCann
1983, Volume 2, Issue 1
- 1-17 Advertising and the Diffusion of New Products
by Dan Horsky & Leonard S. Simon - 19-56 Formal Choice Models in Marketing
by Marcel L. Corstjens & David A. Gautschi - 57-73 Assessing the Reliability of Psychographic Analyses
by Ian Fenwick & D. A. Schellinck & K. W. Kendall - 75-93 Minimum Market Share
by Aneel Karnani
1982, Volume 1, Issue 4
- 323-350 Three-Way Multivariate Conjoint Analysis
by Wayne S. DeSarbo & J. Douglas Carroll & Donald R. Lehmann & John O'Shaughnessy - 351-370 Effects of Usage and Name on Perceptions of New Products
by William L. Moore & Donald R. Lehmann - 371-378 Technical Note—A Note on Optimal Strategic Pricing of Technological Innovations
by Frank M. Bass & Alain V. Bultez - 379-389 Technical Note—The Effect of Grouping Continuous Variables on Correlation Coefficients
by Donald G. Morrison & Norman E. Toy
1982, Volume 1, Issue 3
- 243-286 On the Reliability and Predictive Validity of Purchase Intention Measures
by Manohar U. Kalwani & Alvin J. Silk - 287-313 Nonlinear Pricing in Markets with Interdependent Demand
by Shmuel S. Oren & Stephen A. Smith & Robert B. Wilson - 314-322 Technical Note—Simplified Estimation Procedures for MCI Models
by Masao Nakanishi & Lee G. Cooper
1982, Volume 1, Issue 2
- 123-141 Modelling Retail Customer Behavior at Merrill Lynch
by Donald G. Morrison & Richard D. H. Chen & Sandra L. Karpis & Kathryn E. A. Britney - 143-179 Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response
by John R. Hauser & Kenneth J. Wisniewski - 181-204 Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication
by John U. Farley & Donald R. Lehmann & Michael J. Ryan - 205-242 A Model for the Analysis of Asymmetric Data in Marketing Research
by Richard A. Harshman & Paul E. Green & Yoram Wind & Margaret E. Lundy
1982, Volume 1, Issue 1
- 1-29 News: A Decision-Oriented Model for New Product Analysis and Forecasting
by Lewis G. Pringle & R. Dale Wilson & Edward I. Brody - 31-56 A Marketing Decision Support System for Retailers
by Leonard M. Lodish - 57-78 Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance
by David C. Schmittlein & Vijay Mahajan - 79-92 The Marketing Mix Decision Under Uncertainty
by Harsharanjeet S. Jagpal & Ivan E. Brick - 93-121 A Descriptive Model of Consumer Information Search Behavior
by Robert J. Meyer