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Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure

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  • Richard H. Thaler

    (Graduate School of Business, University of Chicago, Chicago, Illinois 60637)

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  • Richard H. Thaler, 2008. "Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure," Marketing Science, INFORMS, vol. 27(1), pages 12-14, 01-02.
    • Handle: RePEc:inm:ormksc:v:27:y:2008:i:1:p:12-14
    DOI: 10.1287/mksc.1070.0348
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    References listed on IDEAS

    as
    1. Shafir, Eldar & Thaler, Richard H., 2006. "Invest now, drink later, spend never: On the mental accounting of delayed consumption," Journal of Economic Psychology, Elsevier, vol. 27(5), pages 694-712, October.
    2. Shiller, Robert J, 1981. "Do Stock Prices Move Too Much to be Justified by Subsequent Changes in Dividends?," American Economic Review, American Economic Association, vol. 71(3), pages 421-436, June.
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