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—Linking Service and Finance

Author

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  • Eugene W. Anderson

    (Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109)

Abstract

No abstract available.

Suggested Citation

  • Eugene W. Anderson, 2006. "—Linking Service and Finance," Marketing Science, INFORMS, vol. 25(6), pages 587-589, 11-12.
    • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:587-589
    DOI: 10.1287/mksc.1050.0172
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    Cited by:

    1. Liwu Hsu & Susan Fournier & Shuba Srinivasan, 2016. "Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 261-280, March.
    2. Abbie Griffin & Brett Josephson & Gary Lilien & Fred Wiersema & Barry Bayus & Rajesh Chandy & Ely Dahan & Steve Gaskin & Ajay Kohli & Christopher Miller & Ralph Oliva & Jelena Spanjol, 2013. "Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda," Marketing Letters, Springer, vol. 24(4), pages 323-337, December.

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