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Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

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  • Vikas Mittal

    (Jessie H. Jones Graduate School of Management, Rice University, Houston, Texas 77005)

  • Lawrence Feick

    (Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, Pennsylvania 15260)

  • Feisal Murshed

    (College of Business and Economics, Towson University, Towson, Maryland 21252)

Abstract

This paper investigates the impact of research productivity on the salaries of marketing faculty members. We examine how the number of articles published in various types of publications affects faculty members' nine-month salary using a sample of three years of information on 298 marketing professors from 33 research-oriented, public universities. Consistent with research conducted in other disciplines, we find a positive impact of publishing on salary. We estimate the individual salary impact for each of the four top-tier journals in marketing, finding that the biggest impact on salary comes from publishing in . Further, we find that publishing in Tier 1 journals in marketing has a bigger salary impact than in Tier 1 journals outside marketing. Finally, we find that faculty and department characteristics also affect salary. For example, being from a higher ranked research university and being a full professor are each associated with higher salary.

Suggested Citation

  • Vikas Mittal & Lawrence Feick & Feisal Murshed, 2008. "Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty," Marketing Science, INFORMS, vol. 27(3), pages 430-442, 05-06.
    • Handle: RePEc:inm:ormksc:v:27:y:2008:i:3:p:430-442
    DOI: 10.1287/mksc.1080.0361
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    Cited by:

    1. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management 116485, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Stewart, Alex & Miner, Anne S., 2011. "The prospects for family business in research universities," Journal of Family Business Strategy, Elsevier, vol. 2(1), pages 3-14, March.
    3. Steven T. Joanis & Vivek H. Patil, 2022. "First-author gender differentials in business journal publishing: top journals versus the rest," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(2), pages 733-761, February.
    4. César Zamudio & Meg Meng, 2015. "Which Modeling Scholars Get Promoted, and How Fast?," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 91-104, March.
    5. Jon A. Garfinkel & Mosab Hammoudeh & James Weston, 2024. "Academic publishing behavior and pay across business fields," Financial Management, Financial Management Association International, vol. 53(1), pages 31-58, March.
    6. Stremersch, S. & Winer, R.S. & Camacho, N.M.A., 2020. "Faculty Research Incentives and Business School Health: A New Perspective for Marketing," ERIM Report Series Research in Management ERS-2020-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    7. Surendra Rajiv & Junhong Chu & Zhiying Jiang, 2015. "Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 71-90, March.
    8. Cotton, John L. & Stewart, Alex, 2013. "Evaluate your business school's writings as if your strategy matters," Business Horizons, Elsevier, vol. 56(3), pages 323-331.
    9. Damien Besancenot & João Ricardo Faria & Franklin G. Mixon, 2017. "Academic Research and the Strategic Interaction of Scholars and Editors: A Two-Stage Game," International Game Theory Review (IGTR), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 1-16, March.
    10. Stijn M. J. van Osselaer & Sarah Lim, 2019. "Research productivity of faculty at 30 leading marketing departments," Marketing Letters, Springer, vol. 30(2), pages 121-137, June.
    11. Chengguang Li & Jungsoo Ahn & Juan Bu & Klaus E. Meyer, 2023. "The value of publishing in JIBS," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(9), pages 1688-1699, December.
    12. Debabrata Talukdar, 2011. "Patterns of Research Productivity in the Business Ethics Literature: Insights from Analyses of Bibliometric Distributions," Journal of Business Ethics, Springer, vol. 98(1), pages 137-151, January.
    13. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities," ERIM Report Series Research in Management ERS-2019-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    14. Kyle R. Myers & Wei Yang Tham & Jerry Thursby & Marie Thursby & Nina Cohodes & Karim Lakhani & Rachel Mural & Yilun Xu, 2023. "New Facts and Data about Professors and their Research," Papers 2312.01442, arXiv.org.
    15. Sharad Asthana & Steven Balsam, 2012. "Market for Accounting Faculty This paper addresses compensation of a group of individuals of particular interest to the target audience – accounting faculty. We observe that salary increases with publ," Working Papers 0003, College of Business, University of Texas at San Antonio.
    16. Talukdar, Debabrata & Hariharan, Vijay Ganesh & Boo, Chanil, 2011. "Empirical regularity in academic research productivity patterns in marketing," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 248-257.
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