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Editorial: Thanks to the Many Individuals Who Make Publication of Possible

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  • Steven M. Shugan

    (Warrington College of Business, University of Florida, 201B Bryan Hall, P.O. Box 117155, Gainesville, Florida 32611)

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Suggested Citation

  • Steven M. Shugan, 2007. "Editorial: Thanks to the Many Individuals Who Make Publication of Possible," Marketing Science, INFORMS, vol. 26(3), pages 285-292, 05-06.
    • Handle: RePEc:inm:ormksc:v:26:y:2007:i:3:p:285-292
    DOI: 10.1287/mksc.1070.0277
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    References listed on IDEAS

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    1. Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
    2. Steven M. Shugan, 2002. "The Mission of Marketing Science," Marketing Science, INFORMS, vol. 21(1), pages 1-13.
    3. Pradeep Chintagunta & Tülin Erdem & Peter E. Rossi & Michel Wedel, 2006. "Structural Modeling in Marketing: Review and Assessment," Marketing Science, INFORMS, vol. 25(6), pages 604-616, 11-12.
    4. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
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    Cited by:

    1. Steven M. Shugan, 2008. "Editorial—Introduction to the Special Classics Issue," Marketing Science, INFORMS, vol. 27(1), pages 9-11, 01-02.

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