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—Motion Pictures: Consumers, Channels, and Intuition

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  • Berend Wierenga

    (RSM Erasmus University, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands)

Abstract

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Suggested Citation

  • Berend Wierenga, 2006. "—Motion Pictures: Consumers, Channels, and Intuition," Marketing Science, INFORMS, vol. 25(6), pages 674-677, 11-12.
    • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:674-677
    DOI: 10.1287/mksc.1050.0185
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    References listed on IDEAS

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    5. Martin Spann & Bernd Skiera, 2003. "Internet-Based Virtual Stock Markets for Business Forecasting," Management Science, INFORMS, vol. 49(10), pages 1310-1326, October.
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    9. Jehoshua Eliashberg & Jedid-Jah Jonker & Mohanbir S. Sawhney & Berend Wierenga, 2000. "MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures," Marketing Science, INFORMS, vol. 19(3), pages 226-243, January.
    10. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.
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    Cited by:

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    2. Dinesh Puranam & Vishal Narayan & Vrinda Kadiyali, 2017. "The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors," Marketing Science, INFORMS, vol. 36(5), pages 726-746, September.
    3. Tao Chen & Baohong Sun & Vishal Singh, 2009. "An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift," Marketing Science, INFORMS, vol. 28(4), pages 740-758, 07-08.
    4. Sumit Raut & Sanjeev Swami & Eunkyu Lee & Charles B. Weinberg, 2008. "How Complex Do Movie Channel Contracts Need to Be?," Marketing Science, INFORMS, vol. 27(4), pages 627-641, 07-08.
    5. Gazley, Aaron & Clark, Gemma & Sinha, Ashish, 2011. "Understanding preferences for motion pictures," Journal of Business Research, Elsevier, vol. 64(8), pages 854-861, August.
    6. Gong, Jing & Smith, Michael D. & Telang, Rahul, 2015. "Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies," Journal of Retailing, Elsevier, vol. 91(2), pages 343-357.
    7. Jason M. T. Roos & Ron Shachar, 2014. "When Kerry Met Sally: Politics and Perceptions in the Demand for Movies," Management Science, INFORMS, vol. 60(7), pages 1617-1631, July.
    8. Lazarescu-Thois Laura, 2018. "Market Research About the Attitude Towards Romanian Cinema," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 95-105, July.
    9. Dayan, Mumin & Di Benedetto, C. Anthony, 2011. "Team intuition as a continuum construct and new product creativity: The role of environmental turbulence, team experience, and stress," Research Policy, Elsevier, vol. 40(2), pages 276-286, March.

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