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—The Implications of “Big M” Marketing for Modeling Service and Relationships

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  • Ruth N. Bolton

    (W. P. Carey School of Business, Arizona State University, P.O. Box 874106, Tempe, Arizona 85287-4106)

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  • Ruth N. Bolton, 2006. "—The Implications of “Big M” Marketing for Modeling Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 584-586, 11-12.
    • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:584-586
    DOI: 10.1287/mksc.1050.0171
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