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Content
March 2013, Volume 32, Issue 2
- 246-270 Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
by Upender Subramanian & Jagmohan S. Raju & Z. John Zhang - 271-293 Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
by Kevin YC Chung & Timothy P. Derdenger & Kannan Srinivasan - 294-309 Advertising and Consumers' Communications
by Dmitri Kuksov & Ron Shachar & Kangkang Wang - 310-324 Media Multiplexing Behavior: Implications for Targeting and Media Planning
by Chen Lin & Sriram Venkataraman & Sandy D. Jap - 325-341 Expected Firm Altruism, Quality Provision, and Brand Extensions
by Julio J. Rotemberg - 342-355 Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
by Elie Ofek & Özge Turut
March 2013, Volume 32, Issue 1
- 36-50 The Benefit of Uniform Price for Branded Variants
by Yuxin Chen & Tony Haitao Cui
August 2013, Volume 32, Issue 1
- 111-126 How to Price Discriminate When Tariff Size Matters
by Adib Bagh & Hemant K. Bhargava
July 2013, Volume 32, Issue 1
- 51-69 A Model of the "It" Products in Fashion
by Dmitri Kuksov & Kangkang Wang - 127-152 Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
by Csilla Horváth & Dennis Fok
September 2013, Volume 32, Issue 1
- 8-18 Invited Paper --A Keyword History of Marketing Science
by Carl F. Mela & Jason Roos & Yiting Deng - 170-185 Successive Sample Selection and Its Relevance for Management Decisions
by Stephan Wachtel & Thomas Otter
June 2013, Volume 32, Issue 1
- 19-35 Advertising Effects in Presidential Elections
by Brett R. Gordon & Wesley R. Hartmann - 89-110 The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
by Stefan Stremersch & Vardit Landsman & Sriram Venkataraman
May 2013, Volume 32, Issue 1
- 153-169 Modeling Consumer Learning from Online Product Reviews
by Yi Zhao & Sha Yang & Vishal Narayan & Ying Zhao
October 2013, Volume 32, Issue 1
- 70-88 Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
by Alok R. Saboo & Rajdeep Grewal
November 2012, Volume 31, Issue 6
- 878-899 A Satisficing Choice Model
by Peter Stüttgen & Peter Boatwright & Robert T. Monroe - 900-912 Peer Effects in the Diffusion of Solar Photovoltaic Panels
by Bryan Bollinger & Kenneth Gillingham - 913-933 Competition in Consumer Shopping Experience
by Ganesh Iyer & Dmitri Kuksov - 934-951 Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
by Christine Moorman & Simone Wies & Natalie Mizik & Fredrika J. Spencer - 952-963 An Empirical Study of Word-of-Mouth Generation and Consumption
by Sha Yang & Mantian (Mandy) Hu & Russell S. Winer & Henry Assael & Xiaohong Chen - 964-979 Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
by Ashish Sood & Gareth M. James & Gerard J. Tellis & Ji Zhu - 980-994 Contextual Advertising
by Kaifu Zhang & Zsolt Katona - 995-1007 Consumer Deliberation and Product Line Design
by Liang Guo & Juanjuan Zhang - 1008-1013 Database Submission--The ISMS Durable Goods Data Sets
by Jian Ni & Scott A. Neslin & Baohong Sun - 1014-1021 Retailer-Driven Product Bundling in a Distribution Channel
by Hemant K. Bhargava
September 2012, Volume 31, Issue 5
- 717-737 Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
by Christine Moorman & Rosellina Ferraro & Joel Huber - 738-755 Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
by n/a - 756-770 Can Brand Extension Signal Product Quality?
by Sridhar Moorthy - 771-778 Commentaries and Reply to "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy
by n/a - 779-800 Bidding Behavior in Descending and Ascending Auctions
by Amar Cheema & Dipankar Chakravarti & Atanu R. Sinha - 801-818 Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
by Sanjiv Erat & Sreekumar R. Bhaskaran - 819-837 How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
by Lesley Chiou & Catherine Tucker - 838-854 State-Dependence Effects in Surveys
by Martijn G. de Jong & Donald R. Lehmann & Oded Netzer - 855-869 Self-Control and Incentives: An Analysis of Multiperiod Quota Plans
by Sanjay Jain
July 2012, Volume 31, Issue 4
- 549-566 Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
by Mathew B. Chylinski & John H. Roberts & Bruce G. S. Hardie - 567-586 Handling Endogenous Regressors by Joint Estimation Using Copulas
by Sungho Park & Sachin Gupta - 587-602 Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
by Tingting He & Dmitri Kuksov & Chakravarthi Narasimhan - 603-620 Social Sharing of Information Goods: Implications for Pricing and Profits
by Michael R. Galbreth & Bikram Ghosh & Mikhael Shor - 621-636 Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
by Alexandre Belloni & Mitchell J. Lovett & William Boulding & Richard Staelin - 637-648 Periodic Advertising Pulsing in a Competitive Market
by Marshall Freimer & Dan Horsky - 649-667 Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
by Joan Calzada & Tommaso M. Valletti - 668-688 Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
by Karthik Sridhar & Ram Bezawada & Minakshi Trivedi - 689-712 Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
by Yaniv Dover & Jacob Goldenberg & Daniel Shapira
May 2012, Volume 31, Issue 3
- 369-371 Introduction to the Special Issue on the Emergence and Impact of User-Generated Content
by Peter S. Fader & Russell S. Winer - 372-386 Online Product Opinions: Incidence, Evaluation, and Evolution
by Wendy W. Moe & David A. Schweidel - 387-405 Network Characteristics and the Value of Collaborative User-Generated Content
by Sam Ransbotham & Gerald C. Kane & Nicholas H. Lurie - 406-432 Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
by Paulo Albuquerque & Polykarpos Pavlidis & Udi Chatow & Kay-Yut Chen & Zainab Jamal - 433-447 Content Contributor Management and Network Effects in a UGC Environment
by Kaifu Zhang & Theodoros Evgeniou & V. Padmanabhan & Emile Richard - 448-473 Sequential and Temporal Dynamics of Online Opinion
by David Godes & José C. Silva - 474-492 User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
by Girish Mallapragada & Rajdeep Grewal & Gary Lilien - 493-520 Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
by Anindya Ghose & Panagiotis G. Ipeirotis & Beibei Li - 521-543 Mine Your Own Business: Market-Structure Surveillance Through Text Mining
by Oded Netzer & Ronen Feldman & Jacob Goldenberg & Moshe Fresko
March 2012, Volume 31, Issue 2
- 198-215 Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
by Seshadri Tirunillai & Gerard J. Tellis - 216-235 The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
by Praveen K. Kopalle & Yacheng Sun & Scott A. Neslin & Baohong Sun & Vanitha Swaminathan - 236-256 Customer Influence Value and Purchase Acceleration in New Product Diffusion
by Teck-Hua Ho & Shan Li & So-Eun Park & Zuo-Jun Max Shen - 257-276 The Strategic Impact of References in Business Markets
by David Godes - 277-292 Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases
by Vincent Conitzer & Curtis R. Taylor & Liad Wagman - 293-316 Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis
by Gonca P. Soysal & Lakshman Krishnamurthi - 317-333 Procuring Commodities: First-Price Sealed-Bid or English Auctions?
by Jason Shachat & Lijia Wei - 334-350 A Conjoint Model of Quantity Discounts
by Raghuram Iyengar & Kamel Jedidi - 351-364 Modeling Seasonality in New Product Diffusion
by Yuri Peers & Dennis Fok & Philip Hans Franses
January 2012, Volume 31, Issue 1
- 1-3 Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
by Preyas S. Desai & David Bell & Gary Lilien & David Soberman - 4-23 Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
by Paulo Albuquerque & Bart J. Bronnenberg - 36-51 Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision
by Sanjay Jain - 59-73 Ad Gist: Ad Communication in a Single Eye Fixation
by Rik Pieters & Michel Wedel - 74-95 Cloak or Flaunt? The Fashion Dilemma
by Hema Yoganarasimhan - 96-114 Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
by Pradeep K. Chintagunta & Junhong Chu & Javier Cebollada - 115-137 Disentangling Preferences and Learning in Brand Choice Models
by Sangwoo Shin & Sanjog Misra & Dan Horsky - 138-156 Measuring Consumer Preferences Using Conjoint Poker
by Olivier Toubia & Martijn G. de Jong & Daniel Stieger & Johann Füller - 157-171 Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation
by Rachel R. Chen & Eitan Gerstner & Yinghui (Catherine) Yang - 172-187 Exclusive Channels and Revenue Sharing in a Complementary Goods Market
by Gangshu (George) Cai & Yue Dai & Sean X. Zhou
November 2011, Volume 30, Issue 6
- 945-949 Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
by Brett R. Gordon & Raphael Thomadsen & Eric T. Bradlow & Jean-Pierre Dubé & Richard Staelin - 950-964 Structural Workshop Paper --Descriptive, Structural, and Experimental Empirical Methods in Marketing Research
by Peter C. Reiss - 965-976 Structural Workshop Paper --Data Selection and Procurement
by Carl F. Mela - 977-996 Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing
by Pradeep K. Chintagunta & Harikesh S. Nair - 997-1010 Structural Workshop Paper --Estimating Discrete Games
by Paul B. Ellickson & Sanjog Misra - 1011-1027 Music Downloads and the Flip Side of Digital Rights Management
by Dinah A. Vernik & Devavrat Purohit & Preyas S. Desai - 1028-1047 Noncompensatory Dyadic Choices
by Neeraj Arora & Ty Henderson & Qing Liu - 1048-1065 Optimal Advertising When Envisioning a Product-Harm Crisis
by Olivier Rubel & Prasad A. Naik & Shuba Srinivasan - 1066-1078 Competitive Strategy for Open Source Software
by Vineet Kumar & Brett R. Gordon & Kannan Srinivasan - 1079-1097 Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
by Wesley Hartmann & Harikesh S. Nair & Sridhar Narayanan - 1098-1114 Understanding Responses to Contradictory Information About Products
by Ajay Kalra & Shibo Li & Wei Zhang - 1115-1122 The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
by Peter Ebbes & Dominik Papies & Harald J. van Heerde
September 2011, Volume 30, Issue 5
- 757-775 Firm Strategies in the "Mid Tail" of Platform-Based Retailing
by Baojun Jiang & Kinshuk Jerath & Kannan Srinivasan - 776-788 Competing for Low-End Markets
by Wilfred Amaldoss & Woochoel Shin - 789-800 Zooming In on Paid Search Ads--A Consumer-Level Model Calibrated on Aggregated Data
by Oliver J. Rutz & Michael Trusov - 801-819 Active Machine Learning for Consideration Heuristics
by Daria Dzyabura & John R. Hauser - 820-836 The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
by Raghuram Iyengar & Kamel Jedidi & Skander Essegaier & Peter J. Danaher - 837-850 Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
by Tat Y. Chan & Chunhua Wu & Ying Xie - 851-865 Social Learning and Dynamic Pricing of Durable Goods
by Bing Jing - 866-880 New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
by Kinshuk Jerath & Peter S. Fader & Bruce G. S. Hardie - 881-902 Modeling Customer Lifetimes with Multiple Causes of Churn
by Michael Braun & David A. Schweidel - 903-923 Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
by Dominique Olié Lauga & Elie Ofek - 924-940 Assessing the Effect of Marketing Investments in a Business Marketing Context
by V. Kumar & S. Sriram & Anita Luo & Pradeep K. Chintagunta
July 2011, Volume 30, Issue 4
- 568-585 Practice Prize Winner --Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
by Marc Fischer & Sönke Albers & Nils Wagner & Monika Frie - 586-594 Practice Prize Paper --Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
by Peter J. Danaher & John H. Roberts & Ken Roberts & Alan Simpson - 595-603 Practice Prize Paper --Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
by V. Kumar & Denish Shah - 604-611 Practice Prize Paper --Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
by Thorsten Wiesel & Koen Pauwels & Joep Arts - 612-627 A "Position Paradox" in Sponsored Search Auctions
by Kinshuk Jerath & Liye Ma & Young-Hoon Park & Kannan Srinivasan - 628-645 The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
by Jan-Benedict E. M. Steenkamp & Eric (Er) Fang - 646-665 Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
by Oliver J. Rutz & Michael Trusov & Randolph E. Bucklin - 666-685 Uninformative Advertising as an Invitation to Search
by Dina Mayzlin & Jiwoong Shin - 686-701 Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
by Thomas Otter & Timothy J. Gilbride & Greg M. Allenby - 702-716 A Dynamic Model of the Effect of Online Communications on Firm Sales
by Garrett P. Sonnier & Leigh McAlister & Oliver J. Rutz - 717-736 No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
by Yi Qian & Hui Xie - 737-752 Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
by Yuanchun Jiang & Jennifer Shang & Chris F. Kemerer & Yezheng Liu
05-06 2011, Volume 30, Issue 3
- 389-404 Online Display Advertising: Targeting and Obtrusiveness
by Avi Goldfarb & Catherine Tucker - 405-408 Commentary--When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
by Leonard M. Lodish & Americus Reed, II - 409-412 Commentary--Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker
by Andrea M. Matwyshyn - 413-415 Rejoinder--Implications of "Online Display Advertising: Targeting and Obtrusiveness"
by Avi Goldfarb & Catherine Tucker - 416-429 Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
by Jan R. Landwehr & Aparna A. Labroo & Andreas Herrmann - 430-446 The Seeds of Negativity: Knowledge and Money
by Mitchell J. Lovett & Ron Shachar - 447-468 A Dynamic Model of Sponsored Search Advertising
by Song Yao & Carl F. Mela - 469-480 A Regime-Switching Model of Cyclical Category Buying
by Sungho Park & Sachin Gupta - 481-490 Multiple-Constraint Choice Models with Corner and Interior Solutions
by Takuya Satomura & Jaehwan Kim & Greg M. Allenby - 491-512 Crisis and Consumption Smoothing
by Pushan Dutt & V. Padmanabhan - 513-531 Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
by Michael Braun & André Bonfrer - 532-549 Efficient Methods for Sampling Responses from Large-Scale Qualitative Data
by Surendra N. Singh & Steve Hillmer & Ze Wang - 550-561 Commentary--Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
by Jason A. Duan & Leigh McAlister & Shameek Sinha - 562-564 Focus on Authors
by anonymous
03-04 2011, Volume 30, Issue 2
- 195-212 Opinion Leadership and Social Contagion in New Product Diffusion
by Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente - 213-216 Commentary--Contagion in Prescribing Behavior Among Networks of Doctors
by Nicholas A. Christakis & James H. Fowler - 217-223 Commentary--Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
by Sinan Aral - 224-229 Commentary--Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"
by David Godes - 230-232 Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion
by Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente - 233-248 Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
by Christophe Van den Bulte & Raghuram Iyengar - 249-273 Hybrid Advertising Auctions
by Yi Zhu & Kenneth C. Wilbur - 274-289 The Evolution of Internal Market Structure
by Oliver J. Rutz & Garrett P. Sonnier - 290-304 Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers
by Dmitry Shapiro - 305-320 Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
by Nuno Camacho & Bas Donkers & Stefan Stremersch - 321-338 Efficient Choice Designs for a Consider-Then-Choose Model
by Qing Liu & Neeraj Arora - 339-354 Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
by Ashish Sood & Gerard J. Tellis - 355-367 Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
by Anja Lambrecht & Katja Seim & Catherine Tucker - 368-384 How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
by Vishal Narayan & Vithala R. Rao & Carolyne Saunders - 385-388 Focus on Authors
by anonymous
01-02 2011, Volume 30, Issue 1
- 1-3 Editorial--Marketing Science: Marketing and Science
by Preyas S. Desai - 4-21 Modeling Multivariate Distributions Using Copulas: Applications in Marketing
by Peter J. Danaher & Michael S. Smith - 22-24 Commentary--A Latent Variable Perspective of Copula Modeling
by Edward I. George & Shane T. Jensen - 25-28 Rejoinder--Estimation Issues for Copulas Applied to Marketing Data
by Peter J. Danaher & Michael S. Smith - 29-41 Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
by Weon Sang Yoo & Eunkyu Lee - 42-60 "Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
by Elie Ofek & Zsolt Katona & Miklos Sarvary - 61-73 Identifying Unmet Demand
by Sandeep R. Chandukala & Yancy D. Edwards & Greg M. Allenby - 74-91 The Effect of Media Advertising on Brand Consideration and Choice
by Nobuhiko Terui & Masataka Ban & Greg M. Allenby - 92-110 Brands: The Opiate of the Nonreligious Masses?
by Ron Shachar & Tülin Erdem & Keisha M. Cutright & Gavan J. Fitzsimons - 111-122 The Design of Durable Goods
by Oded Koenigsberg & Rajeev Kohli & Ricardo Montoya - 123-133 Bayesian Analysis of Hierarchical Effects
by Sandeep R. Chandukala & Jeffrey P. Dotson & Jeff D. Brazell & Greg M. Allenby - 134-148 Cross-Market Discounts
by Marcel Goi'{c} & Kinshuk Jerath & Kannan Srinivasan - 149-169 Preview Provision Under Competition
by Yi Xiang & David A. Soberman - 170-186 The Perils of Behavior-Based Personalization
by Juanjuan Zhang - 187-190 Focus on Authors
by anonymous - 191-194 2010 Guest Area Editors and Ad Hoc Reviewers
by Eric T. Bradlow (Editor)
11-12 2010, Volume 29, Issue 6
- 963-963 Editorial--It's Never Good-bye to Marketing Science
by Eric T. Bradlow - 964-987 The Sealed-Bid Abstraction in Online Auctions
by Robert Zeithammer & Christopher Adams - 988-993 Commentary--Bidders' Experience and Learning in Online Auctions: Issues and Implications
by Kannan Srinivasan & Xin Wang - 994-997 Commentary--Do Bids Equal Values on eBay?
by Ali Hortaçsu & Eric R. Nielsen - 998-1000 Rejoinder--Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction
by Robert Zeithammer & Christopher Adams - 1001-1023 Online Demand Under Limited Consumer Search
by Jun B. Kim & Paulo Albuquerque & Bart J. Bronnenberg - 1024-1039 Estimating Cannibalization Rates for Pioneering Innovations
by Harald J. van Heerde & Shuba Srinivasan & Marnik G. Dekimpe - 1040-1057 The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
by Scott Fay & Jinhong Xie - 1058-1070 Optimal Reverse-Pricing Mechanisms
by Martin Spann & Robert Zeithammer & Gerald Häubl - 1071-1085 Optimal Reverse Channel Structure for Consumer Product Returns
by Jeffrey D. Shulman & Anne T. Coughlan & R. Canan Savaskan - 1086-1108 Customer-Base Analysis in a Discrete-Time Noncontractual Setting
by Peter S. Fader & Bruce G. S. Hardie & Jen Shang - 1109-1124 The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange
by Qiong Wang & Ujwal Kayande & Sandy Jap - 1125-1137 The Effects of Information Transparency on Suppliers, Manufacturers, and Consumers in Online Markets
by Zach Zhizhong Zhou & Kevin Xiaoguo Zhu - 1138-1151 Converting Pirates Without Cannibalizing Purchasers: The Impact of Digital Distribution on Physical Sales and Internet Piracy
by Brett Danaher & Samita Dhanasobhon & Michael D. Smith & Rahul Telang - 1152-1164 Search and Choice in Online Consumer Auctions
by Ernan Haruvy & Peter T. L. Popkowski Leszczyc - 1165-1165 Statement from the Editor Regarding "New Perspectives on Customer `Death' Using a Generalization of the Pareto/NBD Model"
by Steven M. Shugan
09-10 2010, Volume 29, Issue 5
- 783-804 Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
by Thales S. Teixeira & Michel Wedel & Rik Pieters - 805-814 Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
by Catherine Tucker & Juanjuan Zhang - 815-827 Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
by Jonah Berger & Alan T. Sorensen & Scott J. Rasmussen - 828-845 Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation
by Michael A. Wiles & Shailendra P. Jain & Saurabh Mishra & Charles Lindsey - 846-857 Equilibrium Returns Policies in the Presence of Supplier Competition
by Subhajyoti Bandyopadhyay & Anand A. Paul - 858-879 An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
by Minha Hwang & Bart J. Bronnenberg & Raphael Thomadsen - 880-894 Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation
by Ying Liu & Sudha Ram & Robert F. Lusch & Michael Brusco - 895-908 Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance
by Jeffrey P. Dotson & Greg M. Allenby - 909-924 Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability
by Ricardo Montoya & Oded Netzer & Kamel Jedidi - 925-943 Pricing, Frills, and Customer Ratings
by Dmitri Kuksov & Ying Xie - 944-957 The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
by Pradeep K. Chintagunta & Shyam Gopinath & Sriram Venkataraman - 958-961 Focus on Authors
by anonymous
07-08 2010, Volume 29, Issue 4
- 585-601 Demand Estimation with Social Interactions and the Implications for Targeted Marketing
by Wesley R. Hartmann - 602-623 Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
by Sha Yang & Anindya Ghose - 624-638 Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
by Subramanian Balachander & Bikram Ghosh & Axel Stock - 639-649 Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
by Bikram Ghosh & Axel Stock - 650-670 Limited Memory, Categorization, and Competition
by Yuxin Chen & Ganesh Iyer & Amit Pazgal - 671-689 A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
by Jiwoong Shin & K. Sudhir - 690-700 The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
by Sungjoon Nam & Puneet Manchanda & Pradeep K. Chintagunta - 701-720 Complementarities and the Demand for Home Broadband Internet Services
by Hongju Liu & Pradeep K. Chintagunta & Ting Zhu - 721-737 Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
by Rutger D. van Oest & Harald J. van Heerde & Marnik G. Dekimpe - 738-755 An Empirical Investigation of Private Label Supply by National Label Producers
by Jack (Xinlei) Chen & Om Narasimhan & George John & Tirtha Dhar - 756-769 The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation
by René Algesheimer & Sharad Borle & Utpal M. Dholakia & Siddharth S. Singh - 770-778 For a Few Cents More: Why Supersize Unhealthy Food?
by Paul W. Dobson & Eitan Gerstner - 779-782 Focus on Authors
by anonymous
05-06 2010, Volume 29, Issue 3
- 393-421 The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
by Denzil G. Fiebig & Michael P. Keane & Jordan Louviere & Nada Wasi - 422-437 Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
by Nitin Mehta & Xinlei (Jack) Chen & Om Narasimhan - 438-455 Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
by Gerald Häubl & Benedict G. C. Dellaert & Bas Donkers - 456-473 Intra- and Interformat Competition Among Discounters and Supermarkets
by Kathleen Cleeren & Frank Verboven & Marnik G. Dekimpe & Katrijn Gielens - 474-482 The Length of Product Line in Distribution Channels
by Yunchuan Liu & Tony Haitao Cui