The Effect of Cultural Orientation on Consumer Responses to Personalization
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DOI: 10.1287/mksc.1060.0223
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- Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J., 2015. "The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 261-278.
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- Ologunebi, John & Taiwo, Ebenezer, 2024. "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper 120595, University Library of Munich, Germany.
- Claire M. Segijn & Joanna Strycharz & Amy Riegelman & Cody Hennesy, 2021. "A Literature Review of Personalization Transparency and Control: Introducing the Transparency–Awareness–Control Framework," Media and Communication, Cogitatio Press, vol. 9(4), pages 120-133.
- Boris Maciejovsky & David V. Budescu & Dan Ariely, 2009. "—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?," Marketing Science, INFORMS, vol. 28(3), pages 589-598, 05-06.
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- Kurt P. Munz & Minah H. Jung & Adam L. Alter, 2020. "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization," Marketing Science, INFORMS, vol. 39(6), pages 1071-1091, November.
- Rong Zhang & Jiatong Li & Zongsheng Huang & Bin Liu, 2019. "Return Strategies and Online Product Customization in a Dual-Channel Supply Chain," Sustainability, MDPI, vol. 11(12), pages 1-17, June.
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Keywords
personalization; personal recommendations; culture;All these keywords.
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