—It's the Findings, Stupid, Not the Assumptions
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DOI: 10.1287/mksc.1070.0293
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Cited by:
- Steven M. Shugan, 2009. "—Relevancy Is Robust Prediction, Not Alleged Realism," Marketing Science, INFORMS, vol. 28(5), pages 991-998, 09-10.
- Eric W. K. Tsang, 2009. "—Assumptions, Explanation, and Prediction in Marketing Science: “It's the Findings, Stupid, Not the Assumptions”," Marketing Science, INFORMS, vol. 28(5), pages 986-990, 09-10.
- Mitra, Debanjan & Fay, Scott, 2010. "Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests," Journal of Retailing, Elsevier, vol. 86(2), pages 184-199.
- Steven M. Shugan, 2009. "—Think Theory Testing, Not Realism," Marketing Science, INFORMS, vol. 28(5), pages 1001-1001, 09-10.
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Keywords
models; mathematical models; realistic assumptions; instrumentalism; empirical research;All these keywords.
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