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Editorial—Introduction to the Special Classics Issue

Author

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  • Steven M. Shugan

    (Warrington College of Business, University of Florida, Gainesville, Florida 32611)

Abstract

This special classics edition of presents seven of our early, most highly rated articles according to the Social Sciences Citation Index® (developed by the Institute of Scientific Information), published before widespread library subscriptions to and before formal and systematic inclusion in the SSCI index. This issue includes Thaler (1985), Guadagni and Little (1983), Jeuland and Shugan (1983), Anderson (1985), Hauser and Shugan (1983), McGuire and Staelin (1983), and Pasternack (1985). Among other benefits, these articles should now enjoy widespread library access, inclusion in numerous databases, availability in electronically searchable format, and formal inclusion in citation services. This introduction to the special issue also summarizes some findings from our all-time most highly cited articles in Google Scholar: Thaler (1985), Anderson and Sullivan (1993), Anderson and Weitz (1989), Guadagni and Little (1983), Griffin and Hauser (1993), Jeuland and Shugan (1983), Novak et al. (2000), Bolton (1998), Anderson (1985), and Pasternack (1985). Finally, it summarizes articles excelling on citations per year: Acquisti and Varian (2005) and Lynch and Ariely (2000). The best is yet to come.

Suggested Citation

  • Steven M. Shugan, 2008. "Editorial—Introduction to the Special Classics Issue," Marketing Science, INFORMS, vol. 27(1), pages 9-11, 01-02.
    • Handle: RePEc:inm:ormksc:v:27:y:2008:i:1:p:9-11
    DOI: 10.1287/mksc.1070.0343
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    References listed on IDEAS

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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. John G. Lynch , Jr. & Dan Ariely, 2000. "Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution," Marketing Science, INFORMS, vol. 19(1), pages 83-103, April.
    3. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    4. Alessandro Acquisti & Hal R. Varian, 2005. "Conditioning Prices on Purchase History," Marketing Science, INFORMS, vol. 24(3), pages 367-381, May.
    5. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    6. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    7. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    8. Erin Anderson & Barton Weitz, 1989. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, INFORMS, vol. 8(4), pages 310-323.
    9. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    10. Steven M. Shugan, 2007. "Editorial: Thanks to the Many Individuals Who Make Publication of Possible," Marketing Science, INFORMS, vol. 26(3), pages 285-292, 05-06.
    11. Erin Anderson, 1985. "The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis," Marketing Science, INFORMS, vol. 4(3), pages 234-254.
    12. Timothy W. McGuire & Richard Staelin, 1983. "An Industry Equilibrium Analysis of Downstream Vertical Integration," Marketing Science, INFORMS, vol. 2(2), pages 161-191.
    13. Abel P. Jeuland & Steven M. Shugan, 1983. "Managing Channel Profits," Marketing Science, INFORMS, vol. 2(3), pages 239-272.
    14. Barry Alan Pasternack, 1985. "Optimal Pricing and Return Policies for Perishable Commodities," Marketing Science, INFORMS, vol. 4(2), pages 166-176.
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    Cited by:

    1. Subhajyoti Bandyopadhyay & Anand A. Paul, 2010. "Equilibrium Returns Policies in the Presence of Supplier Competition," Marketing Science, INFORMS, vol. 29(5), pages 846-857, 09-10.

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