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Content
September 2005, Volume 24, Issue 3
- 351-366 Practice Prize Reports
by Ashish Sinha & J. Jeffrey Inman & Yantao Wang & Joonwook Park & Gerard J. Tellis & Rajesh K. Chandy & Deborah MacInnis & Pattana Thaivanich
March 2005, Volume 24, Issue 3
- 490-497 Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information
by Birendra K. Mishra & Ashutosh Prasad
May 2005, Volume 24, Issue 3
- 367-381 Conditioning Prices on Purchase History
by Alessandro Acquisti & Hal R. Varian - 415-429 Generalized Robust Conjoint Estimation
by Theodoros Evgeniou & Constantinos Boussios & Giorgos Zacharia - 461-476 The Targeting of Advertising
by Ganesh Iyer & David Soberman & J. Miguel Villas-Boas
2005, Volume 24, Issue 3
- 305-309 Editorial: A Thanks to the Many Individuals Who Make Publication of Possible
by Steven M. Shugan - 310-312 The 2004 ISMS Practice Prize Competition
by Gary L. Lilien - 332-333 Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World
by Leonard M. Lodish - 518-522 Focus on Authors
by anonymous - 523-523 Erratum
by anonymous
September 2005, Volume 24, Issue 2
- 263-274 The Effect of Standardized Information on Firm Survival and Marketing Strategies
by Christine Moorman & Rex Du & Carl F. Mela
February 2005, Volume 24, Issue 2
- 218-240 Third-Party Product Review and Firm Marketing Strategy
by Yubo Chen & Jinhong Xie - 254-262 Channel Coordination in the Presence of a Dominant Retailer
by Jagmohan Raju & Z. John Zhang
October 2005, Volume 24, Issue 2
- 206-217 The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
by Utpal M. Dholakia & Itamar Simonson
2005, Volume 24, Issue 2
- 185-193 Brand Loyalty Programs: Are They Shams?
by Steven M. Shugan - 302-304 Focus on Authors
by anonymous
July 2005, Volume 24, Issue 2
- 241-253 Customized Advertising via a Common Media Distributor
by Esther Gal-Or & Mordechai Gal-Or - 294-301 Results on the Standard Error of the Coefficient Alpha Index of Reliability
by Adam Duhachek & Anne T. Coughlan & Dawn Iacobucci
November 2005, Volume 24, Issue 2
- 285-293 Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
by John C. Liechty & Duncan K. H. Fong & Wayne S. DeSarbo
August 2005, Volume 24, Issue 2
- 194-205 Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should
by France Leclerc & Christopher K. Hsee & Joseph C. Nunes - 275-284 “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model
by Peter S. Fader & Bruce G. S. Hardie & Ka Lok Lee
July 2005, Volume 24, Issue 1
- 123-137 Own-Brand and Cross-Brand Retail Pass-Through
by David Besanko & Jean-Pierre Dubé & Sachin Gupta
September 2005, Volume 24, Issue 1
- 12-24 Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
by Kusum L. Ailawadi & Praveen K. Kopalle & Scott A. Neslin - 35-54 Competitive Reactions to Advertising and Promotion Attacks
by Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe - 81-95 Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
by Jean-Pierre Dubé & Puneet Manchanda - 96-109 Time-Varying Competition
by K. Sudhir & Pradeep K. Chintagunta & Vrinda Kadiyali - 138-149 Reasoning About Competitive Reactions: Evidence from Executives
by David B. Montgomery & Marian Chapman Moore & Joel E. Urbany - 165-174 Research Issues at the Boundary of Competitive Dynamics and Market Evolution
by David Soberman & Hubert Gatignon
June 2005, Volume 24, Issue 1
- 25-34 Planning Marketing-Mix Strategies in the Presence of Interaction Effects
by Prasad A. Naik & Kalyan Raman & Russell S. Winer - 67-80 Strategic Pricing and Detailing Behavior in International Markets
by Pradeep K. Chintagunta & Ramarao Desiraju
2005, Volume 24, Issue 1
- 1-2 —Growth and Evolution
by John R. Hauser & Greg Allenby & Frederic H. Murphy & Jagmohan Raju & Richard Staelin & Joel Steckel - 3-7 Comments on Competitive Responsiveness
by Steven M. Shugan - 8-11 Competitive Responsiveness
by David J. Reibstein & Dick R. Wittink - 175-178 Focus on Authors
by anonymous - 179-184 Guest Area Editors and Ad Hoc Reviewers
by anonymous
August 2005, Volume 24, Issue 1
- 110-122 A General Theory of Pass-Through in Channels with Category Management and Retail Competition
by Sridhar Moorthy - 150-164 A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
by John H. Roberts & Charles J. Nelson & Pamela D. Morrison
December 2005, Volume 24, Issue 1
- 55-66 Competitor See, Competitor Do: Incumbent Entry in New Market Niches
by Marion Debruyne & David J. Reibstein
May 2004, Volume 23, Issue 4
- 490-499 Buyer Search Costs and Endogenous Product Design
by Dmitri Kuksov
June 2004, Volume 23, Issue 4
- 519-529 Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
by Rajdeep Grewal & Joseph A. Cote & Hans Baumgartner - 545-560 Using Online Conversations to Study Word-of-Mouth Communication
by David Godes & Dina Mayzlin - 561-578 Customizing Promotions in Online Stores
by Jie Zhang & Lakshman Krishnamurthi - 596-610 How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
by Koen Pauwels
September 2004, Volume 23, Issue 4
- 476-489 An Empirical Analysis of Territorial Encroachment Within Franchised and Company-Owned Branded Chains
by Arturs Kalnins - 500-518 Market Roll-Out and Retailer Adoption for New Brands
by Bart J. Bronnenberg & Carl F. Mela
January 2004, Volume 23, Issue 4
- 614-618 Reply to “Do Returns Policies Intensify Retail Competition?”
by V. Padmanabhan & I. P. L. Png
March 2004, Volume 23, Issue 4
- 611-613 Do Returns Policies Intensify Retail Competition?
by Hao Wang
November 2004, Volume 23, Issue 4
- 579-595 Modeling Online Browsing and Path Analysis Using Clickstream Data
by Alan L. Montgomery & Shibo Li & Kannan Srinivasan & John C. Liechty - 619-628 Advertising in a Distribution Channel
by Greg Shaffer & Florian Zettelmeyer
2004, Volume 23, Issue 4
- 469-475 The Impact of Advancing Technology on Marketing and Academic Research
by Steven M. Shugan - 629-631 Focus on Authors
by anonymous
July 2004, Volume 23, Issue 4
- 530-544 Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
by Christophe Van den Bulte & Stefan Stremersch
August 2004, Volume 23, Issue 3
- 419-428 From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
by Tal Garber & Jacob Goldenberg & Barak Libai & Eitan Muller - 451-464 Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
by Rajkumar Venkatesan & Trichy V. Krishnan & V. Kumar
December 2004, Volume 23, Issue 3
- 317-334 Decomposing the Sales Promotion Bump with Store Data
by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink
February 2004, Volume 23, Issue 3
- 407-418 Partial-Repeat-Bidding in the Name-Your-Own-Price Channel
by Scott Fay
July 2004, Volume 23, Issue 3
- 364-390 Who Benefits from Store Brand Entry?
by Koen Pauwels & Shuba Srinivasan
March 2004, Volume 23, Issue 3
- 429-450 Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability
by Ramarao Desiraju
November 2004, Volume 23, Issue 3
- 345-363 The Effects of Free Sample Promotions on Incremental Brand Sales
by Kapil Bawa & Robert Shoemaker
May 2004, Volume 23, Issue 3
- 280-303 Modeling Browsing Behavior at Multiple Websites
by Young-Hoon Park & Peter S. Fader
January 2004, Volume 23, Issue 3
- 304-316 Communication Strategies and Product Line Design
by J. Miguel Villas-Boas - 335-344 Technological Advances, Transaction Costs, and Consumer Welfare
by Rajeev K. Tyagi
2004, Volume 23, Issue 3
- 275-279 A Thanks to the Many Individuals Who Make Publication of Possible
by anonymous - 465-467 Focus on Authors
by anonymous
October 2004, Volume 23, Issue 3
- 391-406 A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
by Timothy J. Gilbride & Greg M. Allenby
April 2004, Volume 23, Issue 2
- 263-271 Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
by P. B. Seetharaman
June 2004, Volume 23, Issue 2
- 192-206 The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
by Ralf Elsner & Manfred Krafft & Arnd Huchzermeier
November 2004, Volume 23, Issue 2
- 255-262 Implications of Reduced Search Cost and Free Riding in E-Commerce
by Dazhong Wu & Gautam Ray & Xianjun Geng & Andrew Whinston
2004, Volume 23, Issue 2
- 173-179 Editorial: Consulting, Research, and Consulting Research
by Steven M. Shugan - 180-191 Special Section Introduction by the ISMS Practice Prize Competition Chairman
by Gary L. Lilien - 272-274 Focus on Authors
by anonymous
October 2004, Volume 23, Issue 2
- 243-254 Product Strategy for Innovators in Markets with Network Effects
by Baohong Sun & Jinhong Xie & H. Henry Cao
December 2004, Volume 23, Issue 2
- 207-218 Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
by Peter N. Golder & Gerard J. Tellis
March 2004, Volume 23, Issue 2
- 234-242 The Additive Risk Model for Purchase Timing
by P. B. Seetharaman
August 2004, Volume 23, Issue 2
- 219-233 “Let Me Talk to My Manager”: Haggling in a Competitive Environment
by Preyas S. Desai & Devavrat Purohit
April 2004, Volume 23, Issue 1
- 109-119 The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
by Demetrios Vakratsas & Fred M. Feinberg & Frank M. Bass & Gurumurthy Kalyanaram - 156-169 Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
by M. Tolga Akçura & Füsun F. Gönül & Elina Petrova
May 2004, Volume 23, Issue 1
- 28-49 An Empirical Analysis of Determinants of Retailer Pricing Strategy
by Venkatesh Shankar & Ruth N. Bolton
February 2004, Volume 23, Issue 1
- 4-20 Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
by Eric T. Anderson & Duncan I. Simester
October 2004, Volume 23, Issue 1
- 50-65 A Dynamic Changepoint Model for New Product Sales Forecasting
by Peter S. Fader & Bruce G. S. Hardie & Chun-Yao Huang
2004, Volume 23, Issue 1
- 1-3 Endogeneity in Marketing Decision Models
by Steven M. Shugan - 170-172 Focus on Authors
by anonymous
January 2004, Volume 23, Issue 1
- 21-27 Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
by Birendra K. Mishra & Ashutosh Prasad
July 2004, Volume 23, Issue 1
- 120-133 Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
by Yong Liu & Daniel S. Putler & Charles B. Weinberg
March 2004, Volume 23, Issue 1
- 146-155 Contingent Pricing to Reduce Price Risks
by Eyal Biyalogorsky & Eitan Gerstner
December 2004, Volume 23, Issue 1
- 134-145 Consumer Learning, Brand Loyalty, and Competition
by J. Miguel Villas-Boas
June 2004, Volume 23, Issue 1
- 95-108 A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
by Greg M. Allenby & Thomas S. Shively & Sha Yang & Mark J. Garratt
September 2004, Volume 23, Issue 1
- 66-81 Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
by Jean-Pierre Dubé - 82-94 Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
by Gavan J. Fitzsimons & Donald R. Lehmann
February 2003, Volume 22, Issue 4
- 461-476 A Comparison of Online and Offline Consumer Brand Loyalty
by Peter J. Danaher & Isaac W. Wilson & Robert A. Davis
May 2003, Volume 22, Issue 4
- 520-541 Modeling the Clickstream: Implications for Web-Based Advertising Efforts
by Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak
2003, Volume 22, Issue 4
- 437-441 Editorial: Journal Rankings: Save the Outlets for Your Research
by Steven M. Shugan - 542-543 Focus on Authors
by anonymous - 544-544 Erratum to “Fast Polyhedral Adaptive Conjoint Estimation”
by anonymous - 544-544 Erratum to “Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures”
by anonymous - 544-544 Erratum to “Sustainable Pioneering Advantage? Profit Implications of Market Entry Order”
by anonymous
December 2003, Volume 22, Issue 4
- 477-502 The Effects of Effort and Intrinsic Motivation on Risky Choice
by Ran Kivetz
October 2003, Volume 22, Issue 4
- 503-519 Consumer Sequential Search: Not Enough or Too Much?
by Rami Zwick & Amnon Rapoport & Alison King Chung Lo & A. V. Muthukrishnan
September 2003, Volume 22, Issue 4
- 442-460 Enriching Scanner Panel Models with Choice Experiments
by Joffre Swait & Rick L. Andrews
2003, Volume 22, Issue 3
- 1-1 A Thanks to the Many Individuals Who Make Publication of Possible
by anonymous - 273-303 Fast Polyhedral Adaptive Conjoint Estimation
by Olivier Toubia & Duncan I. Simester & John R. Hauser & Ely Dahan - 329-354 Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
by Anita Elberse & Jehoshua Eliashberg - 371-392 Sustainable Pioneering Advantage? Profit Implications of Market Entry Order
by William Boulding & Markus Christen - 435-436 Focus on Authors
by anonymous
March 2003, Volume 22, Issue 3
- 411-434 A Fuzzy Set Model of Search and Consideration with an Application to an Online Market
by Jianan Wu & Arvind Rangaswamy
April 2003, Volume 22, Issue 3
- 393-410 Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results
by Barbara E. Kahn & Mary Frances Luce
July 2003, Volume 22, Issue 3
- 304-328 Bayesian Statistics and Marketing
by Peter E. Rossi & Greg M. Allenby - 355-370 R&D, Marketing, and the Success of Next-Generation Products
by Elie Ofek & Miklos Sarvary
October 2003, Volume 22, Issue 2
- 188-208 The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
by Gerard J. Tellis & Stefan Stremersch & Eden Yin
May 2003, Volume 22, Issue 2
April 2003, Volume 22, Issue 2
- 209-221 Indirect Network Externality Effects on Product Attributes
by Amiya Basu & Tridib Mazumdar & S. P. Raj
2003, Volume 22, Issue 2
- 151-160 Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?
by Steven M. Shugan - 269-270 Focus on Authors
by anonymous
November 2003, Volume 22, Issue 2
- 222-245 Negotiations and Exclusivity Contracts for Advertising
by Anthony Dukes & Esther Gal–Or - 271-271 Erratum: Internet Shopping Agents: Virtual Co-Location and Competition
by Ganesh Iyer & Amit Pazgal
January 2003, Volume 22, Issue 2
- 246-268 The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances
by Akshay R. Rao & Humaira Mahi
January 2003, Volume 22, Issue 1
- 131-144 Advertising Competition Under Consumer Inertia
by Bibek Banerjee & Subir Bandyopadhyay - 145-146 Focus on Authors
by anonymous
August 2003, Volume 22, Issue 1
- 40-57 Massively Categorical Variables: Revealing the Information in Zip Codes
by Thomas J. Steenburgh & Andrew Ainslie & Peder Hans Engebretson
July 2003, Volume 22, Issue 1
- 107-130 Measuring Heterogeneous Reservation Prices for Product Bundles
by Kamel Jedidi & Sharan Jagpal & Puneet Manchanda
June 2003, Volume 22, Issue 1
- 58-84 Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation
by Nitin Mehta & Surendra Rajiv & Kannan Srinivasan
2003, Volume 22, Issue 1
- 1-15 Editorial: Defining Interesting Research Problems
by Steven M. Shugan - 146-146 Erratum to “Using Advance Purchase Orders to Forecast New Product Sales”
by anonymous - 147-150 Guest Area Editors and Ad Hoc Reviewers
by Steven M. Shugan
November 2003, Volume 22, Issue 1
- 16-39 Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
by Xavier Drèze & David R. Bell - 85-106 Internet Shopping Agents: Virtual Co-Location and Competition
by Ganesh Iyer & Amit Pazgal
February 2002, Volume 21, Issue 4
- 455-475 Profile Construction in Experimental Choice Designs for Mixed Logit Models
by Zsolt Sándor & Michel Wedel
August 2002, Volume 21, Issue 4
- 435-454 The Asymmetric Information Model of State Dependence
by Nickolay V. Moshkin & Ron Shachar
May 2002, Volume 21, Issue 4
- 412-434 Referral Infomediaries
by Yuxin Chen & Ganesh Iyer & V. Padmanabhan
June 2002, Volume 21, Issue 4
- 378-397 Positioning of Store Brands
by Serdar Sayman & Stephen J. Hoch & Jagmohan S. Raju - 398-411 How Much Does the Market Value an Improvement in a Product Attribute?
by Elie Ofek & V. Srinivasan
2002, Volume 21, Issue 4
- 369-377 In Search of Data: An Editorial
by Steven M. Shugan - 476-477 Focus on Authors
by anonymous
March 2002, Volume 21, Issue 3
- 347-364 Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales
by Wendy W. Moe & Peter S. Fader
June 2002, Volume 21, Issue 3
- 331-341 The Variety of an Assortment: An Extension to the Attribute-Based Approach
by Erica van Herpen & Rik Pieters
2002, Volume 21, Issue 3
- 223-228 Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
by Steven M. Shugan - 365-367 Focus on Authors
by anonymous
July 2002, Volume 21, Issue 3
- 318-330 Multinational Diffusion Models: An Alternative Framework
by V. Kumar & Trichy V. Krishnan
February 2002, Volume 21, Issue 3
- 294-317 Assessing the Service-Profit Chain
by Wagner A. Kamakura & Vikas Mittal & Fernando de Rosa & José Afonso Mazzon
November 2002, Volume 21, Issue 3
- 273-293 When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits
by Greg Shaffer & Florian Zettelmeyer
December 2002, Volume 21, Issue 3
- 229-250 Modeling Consumer Demand for Variety
by Jaehwan Kim & Greg M. Allenby & Peter E. Rossi - 251-272 Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
by Darryl T. Banks & J. Wesley Hutchinson & Robert J. Meyer - 342-346 Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”
by Stephen J. Hoch & Eric T. Bradlow & Brian Wansink
November 2002, Volume 21, Issue 2
- 197-208 Research Note Consumer Addressability and Customized Pricing
by Yuxin Chen & Ganesh Iyer - 209-220 The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates
by Albert C. Bemmaor & Janghyuk Lee
2002, Volume 21, Issue 2
- 1-1 Editorial: Changes in the Review Process
by Steven M. Shugan - 221-222 Focus on Authors
by anonymous
August 2002, Volume 21, Issue 2
- 178-196 Close Encounters of Two Kinds: False Alarms and Dashed Hopes
by Haipeng (Allan) Chen & Akshay R. Rao
February 2002, Volume 21, Issue 2
- 119-138 Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
by Peter J. Danaher
June 2002, Volume 21, Issue 2
- 139-159 Pricing Access Services
by Skander Essegaier & Sunil Gupta & Z. John Zhang
July 2002, Volume 21, Issue 2
- 160-177 Identifying Spatial Segments in International Markets
by Frenkel Ter Hofstede & Michel Wedel & Jan-Benedict E.M. Steenkamp
May 2002, Volume 21, Issue 1
- 14-31 Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
by Sha Yang & Gerg M. Allenby & Geraldine Fennel
April 2002, Volume 21, Issue 1
- 54-73 Consistent Assortment Provision and Service Provision in a Retail Environment
by Trichy Krishan & Kitty Koelemeijer & Ram Rao
September 2002, Volume 21, Issue 1
- 32-53 The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
by Dilip Soman & Amar Cheema
February 2002, Volume 21, Issue 1
- 97-114 Investigating New Product Diffusion Across Products and Countries
by Debabrata Talukdar & K. Sudhir & Andrew Ainslie
October 2002, Volume 21, Issue 1
- 74-96 Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
by Surendra Rajiv & Shantanu Dutta & Sanjay K. Dhar
2002, Volume 21, Issue 1
- 1-1 Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future
by John R. Hauser & Scott Carr & Barbara Kahn & James Hess & Richard Staelin - 1-13 The Mission of Marketing Science
by Steven M. Shugan - 115-116 Focus on Authors
by anonymous
December 2001, Volume 20, Issue 4
- 442-456 Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
by Pradeep K. Chintagunta
March 2001, Volume 20, Issue 4
- 405-425 Pizzas: p or Square? Psychophysical Biases in Area Comparisons
by Robert E. Krider & Priya Raghubir & Aradhna Krishna
August 2001, Volume 20, Issue 4
- 382-404 Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
by Nanda Kumar & Surendra Rajiv & Abel Jeuland
June 2001, Volume 20, Issue 4
- 426-441 The Spatial Representation of Market Information
by Wayne S. DeSarbo & Alexandru M. Degeratu & Michel Wedel & M. Kim Saxton
2001, Volume 20, Issue 4
- 1-1 Editorial
by Brian T. Ratchford - 331-336 2001: A Marketing Odyssey
by Joel H. Steckel & Ed Brody - 337-348 Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
by David B. Montgomery - 349-356 Market Measurement and Analysis: The First “Marketing Science” Conference
by Dick R. Wittink - 357-359 Founding
by Donald G. Morrison - 360-363 Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science
by Frank M. Bass - 364-372 The History of the Marketing College Is a Work in Progress
by John D. C. Little - 373-381 The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are
by Lewis G. Pringle
October 2001, Volume 20, Issue 3
- 244-264 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
by K. Sudhir - 284-299 Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables
by Bart J. Bronnenberg & Vijay Mahajan
June 2001, Volume 20, Issue 3
- 219-243 Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell
by Jinhong Xie & Steven M. Shugan - 300-314 Consumer Heterogeneity and Competitive Price-Matching Guarantees
by Yuxin Chen & Chakravarthi Narasimhan & Z. John Zhang
November 2001, Volume 20, Issue 3
- 315-327 Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand
by Eric T. Anderson & Duncan I. Simester
August 2001, Volume 20, Issue 3
- 265-283 Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?
by Preyas S. Desai
December 2001, Volume 20, Issue 2
- 170-193 Designing Optimal Sales Contests: A Theoretical Perspective
by Ajay Kalra & Mengze Shi
September 2001, Volume 20, Issue 2
- 143-169 Delegating Pricing Decisions
by Pradeep Bhardwaj
March 2001, Volume 20, Issue 2
- 121-142 Are Sale Signs Less Effective When More Products Have Them?
by Eric T. Anderson & Duncan I. Simester - 194-215 Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects
by Shun Yin Lam & Mark Vandenbosch & John Hulland & Michael Pearce
June 2001, Volume 20, Issue 2
- 99-120 Reward Programs and Tacit Collusion
by Byung-Do Kim & Mengze Shi & Kannan Srinivasan
September 2001, Volume 20, Issue 1
- 1-22 The Category-Demand Effects of Price Promotions
by Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens
June 2001, Volume 20, Issue 1
- 61-81 Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets
by Ram C. Rao & Niladri Syam
2001, Volume 20, Issue 1
- 1-1 Editorial
by Brian T. Ratchford - 96-97 Focus on Authors
by anonymous - 98-98 Ad Hoc Reviewers
by Brian T. Ratchford
January 2001, Volume 20, Issue 1
- 42-60 Competitive Pricing Behavior in the Auto Market: A Structural Analysis
by K. Sudhir
November 2001, Volume 20, Issue 1
- 23-41 Individual Marketing with Imperfect Targetability
by Yuxin Chen & Chakravarthi Narasimhan & Z. John Zhang
August 2001, Volume 20, Issue 1
- 82-95 Customer Referral Management: Optimal Reward Programs
by Eyal Biyalogorsky & Eitan Gerstner & Barak Libai
November 2000, Volume 19, Issue 4
- 313-327 Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs
by Chakravarthi Narasimhan & Z. John Zhang
2000, Volume 19, Issue 4
- 397-398 Focus on Authors
by anonymous
October 2000, Volume 19, Issue 4
- 297-312 Eye Fixations on Advertisements and Memory for Brands: A Model and Findings
by Michel Wedel & Rik Pieters
August 2000, Volume 19, Issue 4
- 328-347 A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models
by Asim Ansari & Kamel Jedidi & Sharan Jagpal - 348-365 Experimental Evidence for Agency Models of Salesforce Compensation
by Mrinal Ghosh & George John - 381-389 Multiple Messages to Retain Retailers: Signaling New Product Demand
by Preyas S. Desai
January 2000, Volume 19, Issue 4
June 2000, Volume 19, Issue 4
- 366-380 New Product Diffusion Acceleration: Measurement and Analysis
by Christophe Van den Bulte