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—Structural Modeling in Marketing: Some Future Possibilities

Author

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  • Girish Punj

    (School of Business, University of Connecticut, 2100 Hillside Road, Storrs, Connecticut 06269)

Abstract

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Suggested Citation

  • Girish Punj, 2006. "—Structural Modeling in Marketing: Some Future Possibilities," Marketing Science, INFORMS, vol. 25(6), pages 622-624, 11-12.
    • Handle: RePEc:inm:ormksc:v:25:y:2006:i:6:p:622-624
    DOI: 10.1287/mksc.1050.0186
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    References listed on IDEAS

    as
    1. Greg Shaffer & Z. John Zhang, 1995. "Competitive Coupon Targeting," Marketing Science, INFORMS, vol. 14(4), pages 395-416.
    2. Tülin Erdem & Susumu Imai & Michael Keane, 2003. "Brand and Quantity Choice Dynamics Under Price Uncertainty," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 5-64, March.
    3. Shaffer, G. & Zhang, Z.J., 1994. "Competitive Coupon Targeting," Papers 94-02, Michigan - Center for Research on Economic & Social Theory.
    4. Joffre Swait & Rick L. Andrews, 2003. "Enriching Scanner Panel Models with Choice Experiments," Marketing Science, INFORMS, vol. 22(4), pages 442-460, September.
    5. Johnson, Eric J, 2001. "Digitizing Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 331-336, September.
    6. David Besanko & Jean-Pierre Dubé & Sachin Gupta, 2003. "Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data," Management Science, INFORMS, vol. 49(9), pages 1121-1138, September.
    7. Pradeep Chintagunta & Tülin Erdem & Peter E. Rossi & Michel Wedel, 2006. "Structural Modeling in Marketing: Review and Assessment," Marketing Science, INFORMS, vol. 25(6), pages 604-616, 11-12.
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    Cited by:

    1. Leigh McAlister, 2016. "Rigor versus method imperialism," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 565-567, September.

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