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The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are

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  • Lewis G. Pringle

    (Silver Creek Farm, 2858 North Stout Road, Liberty, Indiana 47353)

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  • Lewis G. Pringle, 2001. "The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are," Marketing Science, INFORMS, vol. 20(4), pages 373-381.
    • Handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:373-381
    DOI: 10.1287/mksc.20.4.373.9761
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    Cited by:

    1. Guo, Chiquan, 2004. "Marketing research: Cui bono?," Business Horizons, Elsevier, vol. 47(5), pages 33-38.
    2. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    3. Sally Mckechnie, 2006. "Integrating intelligent systems into marketing to support market segmentation decisions," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 14(3), pages 117-127, July.
    4. Man Li Rita Yi & Yu Li Herru Ching & Mak Cho Kei & Chan Po Kei, 2016. "Rationales for the Implementation of Competition Law in EU, the US and Asia: Content Analysis and Data Visualization Approach," Asian Journal of Law and Economics, De Gruyter, vol. 7(1), pages 63-100, April.
    5. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    6. John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.

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