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The History of the Marketing College Is a Work in Progress

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  • John D. C. Little

    (MIT Sloan School, 38 Memorial Drive, Cambridge, Massachusetts 02142)

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  • John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.
    • Handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:364-372
    DOI: 10.1287/mksc.20.4.364.9752
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    References listed on IDEAS

    as
    1. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    2. David B. Montgomery, 2001. "Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College," Marketing Science, INFORMS, vol. 20(4), pages 337-348.
    3. John D. C. Little & Katta G. Murty & Dura W. Sweeney & Caroline Karel, 1963. "An Algorithm for the Traveling Salesman Problem," Operations Research, INFORMS, vol. 11(6), pages 972-989, December.
    4. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    5. Lewis G. Pringle, 2001. "The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are," Marketing Science, INFORMS, vol. 20(4), pages 373-381.
    6. John F. Magee, 1953. "The Effect of Promotional Effort on Sales," Operations Research, INFORMS, vol. 1(2), pages 64-74, February.
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    Cited by:

    1. Donald G. Morrison & Jagmohan S. Raju, 2004. "50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future," Management Science, INFORMS, vol. 50(4), pages 425-428, April.
    2. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    3. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.

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