Market Measurement and Analysis: The First “Marketing Science” Conference
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DOI: 10.1287/mksc.20.4.349.9758
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References listed on IDEAS
- Gilles Laurent & G. L. Lilien & B. Pras, 1994. "Research Tradition in Marketing," Post-Print hal-00821717, HAL.
- John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.
- Bernard Pras & Gilles Laurent & Gary L. Lilien, 1994. "Research Traditions in Marketing," Post-Print halshs-00150675, HAL.
- Lewis G. Pringle, 2001. "The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are," Marketing Science, INFORMS, vol. 20(4), pages 373-381.
- repec:dau:papers:123456789/3445 is not listed on IDEAS
- Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
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Cited by:
- Guo, Chiquan, 2004. "Marketing research: Cui bono?," Business Horizons, Elsevier, vol. 47(5), pages 33-38.
- Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
- John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.
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