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Special Section Introduction by the ISMS Practice Prize Competition Chairman

Author

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  • Gary L. Lilien

    (Smeal College of Business, Pennsylvania State University, 402B Business Administration Building, University Park, Pennsylvania 16802)

Abstract

In 2003 the INFORMS Society for Marketing Science (ISMS) introduce and conducted its inaugural Practice Prize Competition. The reports and papers that follow are the finalists from that competition, representing the best examples of rigor plus relevance that our profession produces.

Suggested Citation

  • Gary L. Lilien, 2004. "Special Section Introduction by the ISMS Practice Prize Competition Chairman," Marketing Science, INFORMS, vol. 23(2), pages 180-191.
    • Handle: RePEc:inm:ormksc:v:23:y:2004:i:2:p:180-191
    DOI: 10.1287/mksc.1040.0066
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    References listed on IDEAS

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    1. Gerard J. Tellis & Stefan Stremersch & Eden Yin, 2003. "The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness," Marketing Science, INFORMS, vol. 22(2), pages 188-208, October.
    2. Peter N. Golder & Gerard J. Tellis, 2004. "Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle," Marketing Science, INFORMS, vol. 23(2), pages 207-218, December.
    3. Peter N. Golder & Gerard J. Tellis, 1997. "Will It Every Fly? Modeling the Takeoff of Really New Consumer Durables," Marketing Science, INFORMS, vol. 16(3), pages 256-270.
    4. John R. Hauser & Kenneth J. Wisniewski, 1982. "Dynamic Analysis of Consumer Response to Marketing Strategies," Management Science, INFORMS, vol. 28(5), pages 455-486, May.
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    Cited by:

    1. Steven M. Shugan, 2004. "Editorial: Consulting, Research, and Consulting Research," Marketing Science, INFORMS, vol. 23(2), pages 173-179.

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