In Search of Data: An Editorial
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DOI: 10.1287/mksc.21.4.369.132
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- Eyal Biyalogorsky & Eitan Gerstner, 2004. "Contingent Pricing to Reduce Price Risks," Marketing Science, INFORMS, vol. 23(1), pages 146-155, March.
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Keywords
Numeric Data; Nonnumeric Data; Synthetic Data; Marketing Theory;All these keywords.
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