The Impact of Advancing Technology on Marketing and Academic Research
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DOI: 10.1287/mksc.1040.0096
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References listed on IDEAS
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Citations
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Cited by:
- O. Loginova & A. Mantovani, 2015.
"Information and Online Reviews,"
Working Papers
wp996, Dipartimento Scienze Economiche, Universita' di Bologna.
- Oksana Loginova & Andrea Mantovani, 2015. "Information and Online Reviews," Working Papers 1505, Department of Economics, University of Missouri.
- Xueming Luo & Michelle Andrews & Zheng Fang & Chee Wei Phang, 2014. "Mobile Targeting," Management Science, INFORMS, vol. 60(7), pages 1738-1756, July.
- Oksana Loginova & Andrea Mantovani, 2019.
"Price competition in the presence of a web aggregator,"
Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
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- Anirban Ganguly & Naveen Das & John V. Farr, 2017. "The Role of Marketing Strategies in Successful Disruptive Technologies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-20, June.
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- Darius Bazaras & Margarita Išoraitė & Kristina Vaičiūtė, 2022. "A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
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- Eitan Gerstner & Barak Libai, 2006. "—Why Does Poor Service Prevail?," Marketing Science, INFORMS, vol. 25(6), pages 601-603, 11-12.
- Steven M. Shugan, 2007. ": Does Good Marketing Cause Bad Unemployment?," Marketing Science, INFORMS, vol. 26(1), pages 1-17, 01-02.
- Chuan He & Yuxin Chen, 2006. "Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising," Marketing Science, INFORMS, vol. 25(2), pages 175-187, 03-04.
- Steven M. Shugan, 2005. "Marketing and Designing Transaction Games," Marketing Science, INFORMS, vol. 24(4), pages 525-530.
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research in marketing; scholarly and academic research topics; research fads;All these keywords.
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