Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
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DOI: 10.1287/mksc.21.3.251.146
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References listed on IDEAS
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- Robert Meyer & Joachim Vosgerau & Vishal Singh & Joel Urbany & Gal Zauberman & Michael Norton & Tony Cui & Brian Ratchford & Alessandro Acquisti & David Bell & Barbara Kahn, 2010. "Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research," Marketing Letters, Springer, vol. 21(3), pages 301-315, September.
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Keywords
Bargaining; Channels of Distribution; Game Theory; Pricing Research;All these keywords.
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