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Content
1993, Volume 12, Issue 3
- 213-229 Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues
by Füsun Gönül & Kannan Srinivasan - 230-247 Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles
by V. Padmanabhan & Ram C. Rao - 248-269 An Implemented System for Improving Promotion Productivity Using Store Scanner Data
by Magid M. Abraham & Leonard M. Lodish - 270-279 Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models
by Joel L. Horowitz & Jordan J. Louviere - 280-303 Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols
by Ruth N. Bolton - 304-317 Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior
by Peter S. Fader & James M. Lattin - 318-338 Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef
by Elizabeth Hoffman & Dale J. Menkhaus & Dipankar Chakravarti & Ray A. Field & Glen D. Whipple
1993, Volume 12, Issue 2
- 125-143 The Antecedents and Consequences of Customer Satisfaction for Firms
by Eugene W. Anderson & Mary W. Sullivan - 144-166 A Look on the Cost Side: Market Share and the Competitive Environment
by William Boulding & Richard Staelin - 167-183 Truth in Concentration in the Land of (80/20) Laws
by David C. Schmittlein & Lee G. Cooper & Donald G. Morrison - 184-208 Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households
by Pradeep K. Chintagunta - 209-212 Composite Dependent Variables and the Market Share Effect
by Robert Jacobson & David A. Aaker
1993, Volume 12, Issue 1
- 1-27 The Voice of the Customer
by Abbie Griffin & John R. Hauser - 28-52 The Measurement and Determinants of Brand Equity: A Financial Approach
by Carol J. Simon & Mary W. Sullivan - 53-72 Scale and Scope Effects on Advertising Agency Costs
by Alvin J. Silk & Ernst R. Berndt - 73-87 An Empirical Investigation of Returns to Search
by Brian T. Ratchford & Narasimhan Srinivasan - 88-102 Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test
by J. Miguel Villas-Boas - 103-124 An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data
by Venkatram Ramaswamy & Wayne S. Desarbo & David J. Reibstein & William T. Robinson
1992, Volume 11, Issue 4
- 327-347 Demand Signalling and Screening in Channels of Distribution
by Wujin Chu - 348-358 An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model
by Thomas S. Gruca & K. Ravi Kumar & D. Sudharshan - 359-371 Price Sensitivity and Television Advertising Exposures: Some Empirical Findings
by Vinay Kanetkar & Charles B. Weinberg & Doyle L. Weiss - 372-385 Estimating Nonlinear Parameters in the Multinomial Logit Model
by Peter S. Fader & James M. Lattin & John D. C. Little - 386-407 Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments
by Pradeep K. Chintagunta
1992, Volume 11, Issue 3
- 207-220 The Effect of Price Promotions on Variability in Product Category Sales
by Jagmohan S. Raju - 221-234 Pulsing Policies for Aggregate Advertising Models
by Fred M. Feinberg - 235-250 Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods
by Gurumurthy Kalyanaram & Glen L. Urban - 251-265 The Dynamic Pricing of Next Generation Consumer Durables
by Barry L. Bayus - 266-286 The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior
by Aradhna Krishna - 287-309 Incorporating Reference Price Effects into a Theory of Consumer Choice
by Daniel S. Putler - 310-326 An Aggregate Advertising Pulsing Model with Wearout Effects
by Hani I. Mesak
1992, Volume 11, Issue 2
- 117-132 An Application of a Product Positioning Model to Pharmaceutical Products
by Paul E. Green & Abba M. Krieger - 133-153 New Brand Positioning and Pricing in an Oligopolistic Market
by Dan Horsky & Paul Nelson - 154-167 Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles
by Devavrat Purohit - 168-188 A Dynamic Model of Channel Member Strategies for Marketing Expenditures
by Pradeep K. Chintagunta & Dipak Jain - 189-206 A Probit Model of Choice Dynamics
by Purushottam Papatla & Lakshman Krishnamurthi
1992, Volume 11, Issue 1
- 1-20 A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research
by Wayne S. Desarbo & Ajay K. Manrai - 21-38 Brand Loyalty and Marketing Strategy: An Application to Home Appliances
by Barry L. Bayus - 39-53 A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments
by S. Weerahandi & S. R. Dalal - 54-63 A Minimum Discrimination Information Estimation of Multiattribute Market Share Models
by Dennis H. Gensch & Ehsan S. Soofi - 64-75 Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design
by Bruce Buchanan & Pamela W. Henderson - 76-94 Structural Analysis of Models with Composite Dependent Variables
by Paul W. Farris & Mark E. Parry & Kusum L. Ailawadi - 95-100 Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment
by Adam Finn
1991, Volume 10, Issue 4
- 271-296 Price Competition in a Channel Structure with a Common Retailer
by S. Chan Choi - 297-315 A Simultaneous Approach to the Whether, What and How Much to Buy Questions
by Jeongwen Chiang - 316-337 Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior
by Barbara E. Kahn & Jagmohan S. Raju - 338-347 On “Testing Competitive Market Structures”
by P. K. Kannan & Gordon P. Wright - 348-358 The BB/NBD + 1 Model Applied to Rotation Policy
by Kyeho Yun & Bruce Buchanan & Ambar G. Rao
1991, Volume 10, Issue 3
- 185-204 Quality Perceptions and Asymmetric Switching Between Brands
by Greg M. Allenby & Peter E. Rossi - 205-228 Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity
by Rashi Glazer & Kent Nakamoto - 229-245 Brand Loyalty and Market Equilibrium
by Birger Wernerfelt - 246-263 Multiple Source Procurement Competitions
by Sudhindra Seshadri & Kalyan Chatterjee & Gary L. Lilien - 264-269 Estimating Heterogeneity in Consumers' Purchase Rates
by Sunil Gupta & Donald G. Morrison
1991, Volume 10, Issue 2
- 91-110 A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment
by Imran S. Currim & Linda G. Schneider - 111-130 Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data
by James H. Pedrick & Fred S. Zufryden - 131-144 Pricing and Promotions in Asymmetric Duopolies
by Ram C. Rao - 145-160 Identifying Most Influential Observations in Factor Analysis
by Sangit Chatterjee & Linda Jamieson & Frederick Wiseman - 161-171 Market Incumbency and Technological Inertia
by Pankaj Ghemawat - 172-183 An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity
by Lakshman Krishnamurthi & S. P. Raj
1991, Volume 10, Issue 1
- 1-23 Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach
by Dipak C. Jain & Naufel J. Vilcassim - 24-39 A Two-State Model of Purchase Incidence and Brand Choice
by Randolph E. Bucklin & James M. Lattin - 40-57 On Auctions with Withdrawable Winning Bids
by Michael H. Rothkopf - 58-82 Modeling and Testing Structured Markets: A Nested Logit Approach
by P. K. Kannan & Gordon P. Wright - 83-90 Innovation Diffusion in the Presence of Supply Restrictions
by Dipak Jain & Vijay Mahajan & Eitan Muller
1990, Volume 9, Issue 4
- 279-298 An Integrated Model-Based Approach for Sales Force Structuring
by Arvind Rangaswamy & Prabhakant Sinha & Andris Zoltners - 299-318 Improving Channel Coordination Through Franchising
by Rajiv Lal - 319-341 Compensating Heterogeneous Salesforces: Some Explicit Solutions
by Ram C. Rao - 342-365 A Diffusion Model Incorporating Product Benefits, Price, Income and Information
by Dan Horsky
1990, Volume 9, Issue 3
- 189-206 The Economics of Product Variety: A Survey
by Kelvin Lancaster - 207-211 Commentary on “Marketing Applications of the Economics of Product Variety”
by Brian T. Ratchford - 212-229 A Knowledge-Based System for Advertising Design
by Raymond R. Burke & Arvind Rangaswamy & Jerry Wind & Jehoshua Eliashberg - 230-246 Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues
by Sunil Gupta & Rajeev Kohli - 247-262 Price Promotions: Limiting Competitive Encroachment
by Rajiv Lal - 263-278 Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior
by Kapil Bawa
1990, Volume 9, Issue 2
- 97-113 Multiproduct Advertising Budgeting
by Peter Doyle & John Saunders - 114-124 Can Bait and Switch Benefit Consumers?
by Eitan Gerstner & James D. Hess - 125-145 A Market Response Model for Coupon Promotions
by Scott A. Neslin - 146-161 Demand Complementarities, Household Production, and Retail Assortments
by Roger Betancourt & David Gautschi - 162-170 Assessing Purchase Timing Models: Whether or Not is Preferable to When
by Rita D. Wheat & Donald G. Morrison - 171-187 Untangling the Effects of Purchase Reinforcement and Advertising Carryover
by Moshe Givon & Dan Horsky
1990, Volume 9, Issue 1
- 1-17 Perceptual Mapping Using Ordered Logit Analysis
by Hotaka Katahira - 18-41 The Optimality of Consumer Stockpiling Strategies
by Robert J. Meyer & João Assunção - 42-53 New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures
by Peter J. Lenk & Ambar G. Rao - 54-56 Commentary on “On Bayesian Estimation of Model Parameters”
by Wilfried R. Vanhonacker - 56-57 Reply to Wilfried R. Vanhonacker
by Peter J. Lenk & Ambar G. Rao - 58-73 New Product Entries and Product Class Demand
by Charlotte H. Mason - 74-85 Unobservable Effects and Business Performance
by Robert Jacobson - 86-87 Commentary on “Unobservable Effects and Business Performance”
by Robert D. Buzzell - 88-91 Commentary on “Unobservable Effects and Business Performance: Do Fixed Effects Matter?”
by William Boulding - 92-95 Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell
by Robert Jacobson
1989, Volume 8, Issue 4
- 291-309 Price-Induced Patterns of Competition
by Robert C. Blattberg & Kenneth J. Wisniewski - 310-323 Determinants of Continuity in Conventional Industrial Channel Dyads
by Erin Anderson & Barton Weitz - 324-342 Salesforce Compensation: Theory and Managerial Implications
by Anne T. Coughlan & Subrata K. Sen - 343-357 Incorporating Consumer Price Expectations in Diffusion Models
by Chakravarthi Narasimhan - 358-370 Optimal Advertising Strategies
by Maurice W. Sasieni - 371-374 Note—Conjoint Reliability Measures
by Dick R. Wittink & David J. Reibstein & William Boulding & John E. G. Bateson & John W. Walsh - 375-380 Note—An Economic Rationale for Door Prizes
by Allan Richard Young
1989, Volume 8, Issue 3
- 205-230 The Metric Quality of Ordered Categorical Data
by V. Srinivasan & Amiya K. Basu - 231-247 Modeling Multinational Diffusion Patterns: An Efficient Methodology
by Hubert Gatignon & Jehoshua Eliashberg & Thomas S. Robertson - 248-264 Reservations: Customer Insurance in the Marketing of Capacity
by I. P. L. Png - 265-280 A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data
by Greg M. Allenby - 281-290 Taste Tests: Changing the Rules to Improve the Game
by Moshe Givon
1989, Volume 8, Issue 2
- 107-128 The Relationship Between Distribution and Market Share
by Paul Farris & James Olver & Cornelis De Kluyver - 128-129 Commentary
by Donald A. Hughes - 129-130 Commentary—Deciphering Distribution Effects
by Michael W. Kruger & John Dennerlein & Anthony Power - 131-132 Reply
by Paul Farris & James Olver & Cornelis De Kluyver - 133-152 Elimination-By-Cutoffs
by Ajay K. Manrai & Prabhakant Sinha - 153-169 The Relationship Between Market Characteristics and Promotional Price Elasticities
by Ruth N. Bolton - 170-180 Evaluating Alternative Retail Repositioning Strategies
by Marcel Corstjens & Peter Doyle - 181-190 Note—Extending the Rotterdam Model to Test Hierarchical Market Structures
by Naufel J. Vilcassim - 191-203 Note—Estimating Geographic Customer Densities Using Kernel Density Estimation
by Naveen Donthu & Roland T. Rust
1989, Volume 8, Issue 1
- 1-17 Optimal Entry Timing for a Product Line Extension
by Lynn O. Wilson & John A. Norton - 18-34 The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence
by Rashi Glazer & Joel H. Steckel & Russell S. Winer - 35-56 Durable Goods and Product Obsolescence
by Daniel A. Levinthal & Devavrat Purohit - 57-71 Advertising Experiments at the Campbell Soup Company
by Joseph O. Eastlack, Jr. & Ambar G. Rao - 72-73 Commentary on “Conducting Advertising Experiments in the Real World: The Campbell Soup Company Experience”
by Joe Dodson - 74-75 Commentary on “Advertising Experiments at the Campbell Soup Company”
by Malcolm A. McNiven - 76-77 Reply
by Joseph O. Eastlack, Jr. & Ambar G. Rao - 78-88 Note—The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches
by V. Srinivasan & P. Vanden Abeele & I. Butaye - 89-99 Note—A Brand Switching Model with Implications for Marketing Strategies
by Richard A. Colombo & Donald G. Morrison - 100-103 Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model
by Robert F. Bordley - 104-105 Commentary on “A Brand Switching Model with Implications for Marketing Strategies”
by Jerome D. Greene - 106-106 Reply
by Richard A. Colombo & Donald G. Morrison
1988, Volume 7, Issue 4
- 315-334 Optimal Pricing Strategies for New Products in Dynamic Oligopolies
by Engelbert Dockner & Steffen Jørgensen - 335-355 Strategic Decentralization in Channels
by K. Sridhar Moorthy - 356-367 Dynamic Advertising Strategies of Competing Durable Good Producers
by Dan Horsky & Karl Mate - 368-385 Marketing Mix Reactions to Entry
by William T. Robinson - 386-387 Commentary on “Marketing Mix Reactions to Entry”
by John B. Frey - 388-389 Commentary on “Marketing Mix Reactions to Entry”
by Steven P. Gaskin - 390-390 Commentary on “Marketing Mix Reactions to Entry”
by Sunil Mehrotra - 391-392 Reply
by William T. Robinson - 393-412 Modeling Asymmetric Competition
by Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley
1988, Volume 7, Issue 3
- 211-231 SH.A.R.P.: Shelf Allocation for Retailers' Profit
by Alain Bultez & Philippe Naert - 232-251 A Flexible Class of Discrete Choice Models
by S. R. Dalal & R. W. Klein - 252-270 Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior
by Gary J. Russell - 271-286 Conjoint Analysis Reliability: Empirical Findings
by David Reibstein & John E. G. Bateson & William Boulding - 287-298 A Model for Customer Complaint Management
by Claes Fornell & Birger Wernerfelt - 299-310 Note—Consumer Store Choice and Choice Set Definition
by A. Stewart Fotheringham - 311-314 Microcomputers in Marketing—Review of INDUSTRAT
by Stevan M. Shugan
1988, Volume 7, Issue 2
- 107-125 Positioning and Pricing a Product Line
by Gregory Dobson & Shlomo Kalish - 126-140 An Integer Programming Approach to the Optimal Product Line Selection Problem
by Richard D. McBride & Fred S. Zufryden - 141-168 Product and Price Competition in a Duopoly
by K. Sridhar Moorthy - 169-186 Invariant Estimators for Market Share Systems and their Finite Sample Behavior
by Kenneth M. Gaver & Dan Horsky & Chakravarthi Narasimhan - 187-201 Optimal Price and Advertising Policy for a Convenience Goods Retailer
by Gustav Feichtinger & Alfred Luhmer & Gerhard Sorger - 202-210 Note—Channel of Distribution Profits When Channel Members Form Conjectures
by Abel P. Jeuland & Steven M. Shugan
1988, Volume 7, Issue 1
- 1-20 A Model of Brand Choice and Purchase Quantity Price Sensitivities
by Lakshman Krishnamurthi & S. P. Raj - 21-40 Choice Map: Inferring a Product-Market Map from Panel Data
by Terry Elrod - 41-59 Removing Heterogeneity Bias from Logit Model Estimation
by J. Morgan Jones & Jane T. Landwehr - 60-75 The Rotterdam Demand Model and its Application in Marketing
by Kenneth W. Clements & E. Antony Selvanathan - 76-91 Note—Competitive Price and Positioning Strategies
by John R. Hauser - 92-93 Technical Note—Existence and Uniqueness of Price Equilibria in Defender
by John R. Hauser & Birger Wernerfelt - 94-98 Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal
by Daniel J. Howard & Alan G. Sawyer - 99-102 Reply
by Richard P. Bagozzi & Alvin J. Silk - 103-106 Reply To: Managing Channel Profits: Comment
by Abel P. Jeuland & Steven M. Shugan
1987, Volume 6, Issue 4
- 299-319 A Friction Model for Describing and Forecasting Price Changes
by Wayne S. DeSarbo & Vithala R. Rao & Joel H. Steckel & Jerry Wind & Richard Colombo - 320-335 Does it Pay to Change Your Company's Name? A Stock Market Perspective
by Dan Horsky & Patrick Swyngedouw - 336-357 The Equity Estimator for Marketing Research
by Lakshman Krishnamurthi & Arvind Rangaswamy - 358-374 Loss Leader Pricing and Rain Check Policy
by James D. Hess & Eitan Gerstner - 375-379 Comment—Managing Channel Profits: Comment
by K. Sridhar Moorthy
1987, Volume 6, Issue 3
- 223-239 A Two-Stage Disaggregate Attribute Choice Model
by Dennis H. Gensch - 240-253 Competitive Price and Quality Under Asymmetric Information
by Gerard J. Tellis & Birger Wernerfelt - 254-267 Cross-Sectional Estimation in Marketing: Direct Versus Reverse Regression
by Wilfried R. Vanhonacker & Diana Day - 268-285 The Coase Theorem and Suboptimization in Marketing Channels
by Seth W. Norton - 286-298 Note—Sampling Properties of Rate Questions with Implications for Survey Research
by Bruce Buchanan & Donald G. Morrison
1987, Volume 6, Issue 2
- 101-123 Promoter: An Automated Promotion Evaluation System
by Magid M. Abraham & Leonard M. Lodish - 124-146 Modelling the Effectiveness and Profitability of Trade Promotions
by Robert C. Blattberg & Alan Levin - 147-149 Commentary—Steps Toward Mastering Trade Promotions
by Michael W. Kruger - 150-151 Commentary—Approaches to Promotion Evaluation: A Practitioner's Viewpoint
by Rudolph W. Struse, III - 152-153 Reply
by Magid Abraham & Leonard Lodish - 154-155 Reply
by Robert C. Blattberg - 156-174 The Channel Design Decision: A Model and an Application
by V. Kasturi Rangan - 175-176 Commentary
by Herbert L. Blitzer - 177-178 Commentary
by Richard E. Koon - 179-181 Reply
by V. Kasturi Rangan - 182-201 A Simulation Comparison of Methods for New Product Location
by D. Sudharshan & Jerrold H. May & Allan D. Shocker - 202-203 Commentary
by Joe A. Dodson & John B. Brodsky - 204-205 Commentary
by Richard M. Johnson - 206-207 Reply
by D. Sudharshan & Jerrold H. May & Allan D. Shocker - 208-221 Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure
by Gregory S. Carpenter
1987, Volume 6, Issue 1
- 1-22 Quantity Discounts: Managerial Issues and Research Opportunities
by Robert J. Dolan - 23-23 Commentary
by John B. Frey - 24-24 Reply
by Robert J. Dolan - 25-42 A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation
by William L. Moore & Russell S. Winer - 43-43 Commentary
by Donald G. Dietrich - 44-45 Commentary
by Paul N. Ries - 46-47 Reply
by William L. Moore & Russell S. Winer - 48-65 A Model of Balanced Choice Behavior
by James M. Lattin - 66-81 An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis
by Kohsuke Ogawa - 82-97 Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data
by Thomas P. Novak & Charles Stangor - 98-99 Comment—Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models
by Naresh K. Malhotra - 100-100 Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments
by Dennis H. Gensch
1986, Volume 5, Issue 4
- 275-297 The Choice Theory Approach to Market Research
by Daniel McFadden - 298-319 The Cost of Simplifying Preference Models
by Michael R. Hagerty - 320-321 Commentary
by Marshall G. Greenberg - 322-322 Commentary
by Richard M. Johnson - 323-324 Reply—Reflections on the Cost of Simplifying Preference Models
by Michael R. Hagerty - 325-344 A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data
by David B. MacKay & Joseph L. Zinnes - 345-345 Commentary
by John L. McMennamin - 346-347 Commentary
by Pierre Windal