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2001: A Marketing Odyssey

Author

Listed:
  • Joel H. Steckel

    (New York University, Suite 8-190, Kaufman Management Center, 44 W. 4th Street, New York, New York 10012)

  • Ed Brody

    (New York University, Suite 8-190, Kaufman Management Center, 44 W. 4th Street, New York, New York 10012)

Abstract

No abstract available

Suggested Citation

  • Joel H. Steckel & Ed Brody, 2001. "2001: A Marketing Odyssey," Marketing Science, INFORMS, vol. 20(4), pages 331-336.
    • Handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:331-336
    DOI: 10.1287/mksc.20.4.331.9753
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    Cited by:

    1. Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    2. Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
    3. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.

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