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The Mission of Marketing Science

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  • Steven M. Shugan

    (Warrington College of Business Administration, University of Florida, 201 Bryan Hall, Campus Box 117155, Gainesville, FL 32611-7155)

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  • Steven M. Shugan, 2002. "The Mission of Marketing Science," Marketing Science, INFORMS, vol. 21(1), pages 1-13.
    • Handle: RePEc:inm:ormksc:v:21:y:2002:i:1:p:1-13
    DOI: 10.1287/mksc.21.1.1.162
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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. John G. Lynch , Jr. & Dan Ariely, 2000. "Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution," Marketing Science, INFORMS, vol. 19(1), pages 83-103, April.
    3. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    4. Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
    5. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    6. Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Other publications TiSEM 616da55c-55fe-4ca4-88c0-2, Tilburg University, School of Economics and Management.
    7. Erin Anderson & Barton Weitz, 1989. "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, INFORMS, vol. 8(4), pages 310-323.
    8. David N. Laband, 1990. "Is There Value-Added from the Review Process in Economics?: Preliminary Evidence from Authors," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 105(2), pages 341-352.
    9. Füsun Gönül & Kannan Srinivasan, 1993. "Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues," Marketing Science, INFORMS, vol. 12(3), pages 213-229.
    10. Laband, David N & Piette, Michael J, 1994. "Favoritism versus Search for Good Papers: Empirical Evidence Regarding the Behavior of Journal Editors," Journal of Political Economy, University of Chicago Press, vol. 102(1), pages 194-203, February.
    11. Daniel S. Hamermesh, 1994. "Facts and Myths about Refereeing," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 153-163, Winter.
    12. Glenn Ellison, 2002. "The Slowdown of the Economics Publishing Process," Journal of Political Economy, University of Chicago Press, vol. 110(5), pages 947-993, October.
    13. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    14. Gregory, Alan & Hua, Shan & Tharyan, Rajesh, 2018. "In search of beta," The British Accounting Review, Elsevier, vol. 50(4), pages 425-441.
    15. Richard Staelin, 1998. "Editorial: A Discussion of Bait and Switch," Marketing Science, INFORMS, vol. 17(3), pages 271-272.
    16. J. Scott Armstrong, 1979. "Advocacy and Objectivity in Science," Management Science, INFORMS, vol. 25(5), pages 423-428, May.
    17. Abel P. Jeuland & Steven M. Shugan, 1983. "Managing Channel Profits," Marketing Science, INFORMS, vol. 2(3), pages 239-272.
    18. Joshua S. Gans & George B. Shepherd, 1994. "How Are the Mighty Fallen: Rejected Classic Articles by Leading Economists," Journal of Economic Perspectives, American Economic Association, vol. 8(1), pages 165-179, Winter.
    19. Blank, Rebecca M, 1991. "The Effects of Double-Blind versus Single-Blind Reviewing: Experimental Evidence from The American Economic Review," American Economic Review, American Economic Association, vol. 81(5), pages 1041-1067, December.
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    Cited by:

    1. Steven M. Shugan, 2007. "The Editor's Secrets," Marketing Science, INFORMS, vol. 26(5), pages 589-595, 09-10.
    2. Steven M. Shugan, 2006. "Editorial: Fifty Years of," Marketing Science, INFORMS, vol. 25(6), pages 551-555, 11-12.
    3. Olivier Toubia, 2022. "Editorial: A New Chapter or a New Page for Marketing Science ?," Marketing Science, INFORMS, vol. 41(1), pages 1-6, January.
    4. Vikas Mittal & Lawrence Feick & Feisal Murshed, 2008. "Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty," Marketing Science, INFORMS, vol. 27(3), pages 430-442, 05-06.
    5. anonymous, 2006. "Editorial: Thanks to the Many Individuals Who Make Publication of Possible," Marketing Science, INFORMS, vol. 25(4), pages 293-300, 07-08.
    6. Juan Miguel Campanario, 2018. "Journals that Rise from the Fourth Quartile to the First Quartile in Six Years or Less: Mechanisms of Change and the Role of Journal Self-Citations," Publications, MDPI, vol. 6(4), pages 1-15, November.
    7. Steven M. Shugan, 2009. "—Relevancy Is Robust Prediction, Not Alleged Realism," Marketing Science, INFORMS, vol. 28(5), pages 991-998, 09-10.
    8. Steven M. Shugan, 2007. "Editorial: Thanks to the Many Individuals Who Make Publication of Possible," Marketing Science, INFORMS, vol. 26(3), pages 285-292, 05-06.
    9. Antonia Andrade & Raúl González-Jonte & Juan Miguel Campanario, 2009. "Journals that increase their impact factor at least fourfold in a few years: The role of journal self-citations," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(2), pages 515-528, August.
    10. Steven M. Shugan, 2003. "Editorial: Compartmentalized Reviews and Other Initiatives: Should Marketing Scientists Review Manuscripts in Consumer Behavior?," Marketing Science, INFORMS, vol. 22(2), pages 151-160.
    11. Wierenga, Berend, 2021. "The study of important marketing issues in an evolving field," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 18-28.

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