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Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

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  • Frank M. Bass

    (School of Management, University of Texas at Dallas, P.O. Box 830688, J.O. 5.1, Richardson, TX 75083-0688)

Abstract

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Suggested Citation

  • Frank M. Bass, 2001. "Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science," Marketing Science, INFORMS, vol. 20(4), pages 360-363.
    • Handle: RePEc:inm:ormksc:v:20:y:2001:i:4:p:360-363
    DOI: 10.1287/mksc.20.4.360.9754
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    References listed on IDEAS

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    1. Joel H. Steckel & Ed Brody, 2001. "2001: A Marketing Odyssey," Marketing Science, INFORMS, vol. 20(4), pages 331-336.
    2. David B. Montgomery, 2001. "Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College," Marketing Science, INFORMS, vol. 20(4), pages 337-348.
    3. John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.
    4. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    5. Lewis G. Pringle, 2001. "The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are," Marketing Science, INFORMS, vol. 20(4), pages 373-381.
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    Cited by:

    1. John D. C. Little, 2001. "The History of the Marketing College Is a Work in Progress," Marketing Science, INFORMS, vol. 20(4), pages 364-372.
    2. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.

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