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The 2004 ISMS Practice Prize Competition

Author

Listed:
  • Gary L. Lilien

Abstract

The two reports and two articles (as well as a Commentary) that follow are the finalists from the 2004 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Suggested Citation

  • Gary L. Lilien, 2005. "The 2004 ISMS Practice Prize Competition," Marketing Science, INFORMS, vol. 24(3), pages 310-312.
    • Handle: RePEc:inm:ormksc:v:24:y:2005:i:3:p:310-312
    DOI: 10.1287/mksc.1050.0132
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    Cited by:

    1. Steven M. Shugan, 2006. "Editorial: Save Research—Abandon the Case Method of Teaching," Marketing Science, INFORMS, vol. 25(2), pages 109-115, 03-04.

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