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Practice Prize Reports

Author

Listed:
  • Ashish Sinha

    (School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand)

  • J. Jeffrey Inman

    (Katz Graduate School of Business, University of Pittsburgh, 356 Mervis Hall, Pittsburgh, Pennsylvania 15260)

  • Yantao Wang

    (ACNielsen, 2700 Patriot Boulevard, Suite 250, Glenview, Illinois 60025-8025)

  • Joonwook Park

    (Smeal College of Business Administration, Pennsylvania State University, University Park, Pennsylvania 16802)

  • Gerard J. Tellis

    (Marshall School of Business, University of Southern California, Los Angeles, California 90089)

  • Rajesh K. Chandy

    (Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455)

  • Deborah MacInnis

    (Marshall School of Business, University of Southern California, Los Angeles, California 90089)

  • Pattana Thaivanich

    (Hawaiikiki LLC, 10220 31st Avenue N, Plymouth, Minnesota 55441)

Abstract

The Practice Prize Reports consist of one article with two parts as follows: “Sinha, Ashish, J. Jeffrey Inman, Yantao Wang, Joonwook Park. Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs” and “Tellis, Gerard J., Rajesh K. Chandy, Deborah MacInnis, Pattana Thaivanich. “Modeling the microeffects of television advertising: Which ad works, when, where, for how long, and why?”

Suggested Citation

  • Ashish Sinha & J. Jeffrey Inman & Yantao Wang & Joonwook Park & Gerard J. Tellis & Rajesh K. Chandy & Deborah MacInnis & Pattana Thaivanich, 2005. "Practice Prize Reports," Marketing Science, INFORMS, vol. 24(3), pages 351-366, September.
    • Handle: RePEc:inm:ormksc:v:24:y:2005:i:3:p:351-366
    DOI: 10.1287/mksc.1050.0159
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    References listed on IDEAS

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    Cited by:

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