Are Sale Signs Less Effective When More Products Have Them?
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DOI: 10.1287/mksc.20.2.121.10194
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References listed on IDEAS
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Citations
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Cited by:
- Leibbrandt, Andreas, 2020. "Behavioral constraints on price discrimination: Experimental evidence on pricing and customer antagonism," European Economic Review, Elsevier, vol. 121(C).
- Anderson, Eric & Malin, Benjamin A. & Nakamura, Emi & Simester, Duncan & Steinsson, Jón, 2017.
"Informational rigidities and the stickiness of temporary Sales,"
Journal of Monetary Economics, Elsevier, vol. 90(C), pages 64-83.
- Eric Anderson & Benjamin A. Malin & Emi Nakamura & Duncan Simester & Jón Steinsson, 2013. "Informational Rigidities and the Stickiness of Temporary Sales," NBER Working Papers 19350, National Bureau of Economic Research, Inc.
- Eric Anderson & Benjamin A. Malin & Emi Nakamura & Duncan Simester & Jón Steinsson, 2015. "Informational Rigidities and the Stickiness of Temporary Sales," Staff Report 513, Federal Reserve Bank of Minneapolis.
- Gopal Das & Shailendra Pratap Jain & Durairaj Maheswaran & Rebecca J. Slotegraaf & Raji Srinivasan, 2021. "Pandemics and marketing: insights, impacts, and research opportunities," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 835-854, September.
- Steven M. Shugan, 2002. "In Search of Data: An Editorial," Marketing Science, INFORMS, vol. 21(4), pages 369-377.
- Deng, Yiting & Staelin, Richard & Wang, Wei & Boulding, William, 2018. "Consumer sophistication, word-of-mouth and “False” promotions," Journal of Economic Behavior & Organization, Elsevier, vol. 152(C), pages 98-123.
- Berger, A. & Grigoriev, A. & van Loon, J., 2008. "Price strategy implementation," Research Memorandum 035, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
- Andreas Leibbrandt, 2016. "Behavioral Constraints on Pricing: Experimental Evidence on Price Discrimination and Customer Antagonism," CESifo Working Paper Series 6214, CESifo.
- Eric T. Anderson & Duncan I. Simester, 2004. "Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies," Marketing Science, INFORMS, vol. 23(1), pages 4-20, February.
- Lindsey-Mullikin, Joan & Petty, Ross D., 2011. "Marketing tactics discouraging price search: Deception and competition," Journal of Business Research, Elsevier, vol. 64(1), pages 67-73, January.
- Jimmy Q. Li & Paat Rusmevichientong & Duncan Simester & John N. Tsitsiklis & Spyros I. Zoumpoulis, 2015. "The Value of Field Experiments," Management Science, INFORMS, vol. 61(7), pages 1722-1740, July.
- Meghan R. Busse & Duncan I. Simester & Florian Zettelmeyer, 2010. "“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry," Marketing Science, INFORMS, vol. 29(2), pages 268-290, 03-04.
- Bogomolova, Svetlana & Dunn, Steven & Trinh, Giang & Taylor, Jennifer & Volpe, Richard J., 2015. "Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 1-11.
- Desmet, Pierre & Le Nagard, Emmanuelle & Vinzi, Vincenzo Esposito, 2012. "Refund depth effects on the impact of price-beating guarantees," Journal of Business Research, Elsevier, vol. 65(5), pages 603-608.
- Steven Miller & Eric Bradlow & Kevin Dayaratna, 2006. "Closed-form Bayesian inferences for the logit model via polynomial expansions," Quantitative Marketing and Economics (QME), Springer, vol. 4(2), pages 173-206, June.
- Guodong (Gordon) Gao & Anandasivam Gopal & Ritu Agarwal, 2010. "Contingent Effects of Quality Signaling: Evidence from the Indian Offshore IT Services Industry," Management Science, INFORMS, vol. 56(6), pages 1012-1029, June.
- Weathers, Danny & Swain, Scott D. & Makienko, Igor, 2015. "When and how should retailers rationalize the size and duration of price discounts?," Journal of Business Research, Elsevier, vol. 68(12), pages 2610-2618.
- James M. Leonhardt & David Trafimow & Mihai Niculescu, 2017. "Selecting Field Experiment Locations with Archival Data," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(2), pages 448-462, July.
- Breugelmans, Els & Campo, Katia, 2011. "Effectiveness of In-Store Displays in a Virtual Store Environment," Journal of Retailing, Elsevier, vol. 87(1), pages 75-89.
- Sigué, Simon Pierre, 2008. "Consumer and Retailer Promotions: Who is Better Off?," Journal of Retailing, Elsevier, vol. 84(4), pages 449-460.
- Schmidbauer, Eric & Stock, Axel, 2018. "Quality signaling via strikethrough prices," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 524-532.
- Eric Anderson & Duncan Simester, 2003. "Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 93-110, March.
- Gázquez-Abad, Juan Carlos & MartÃnez-López, Francisco J., 2016. "Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 263-273.
- Meghan R. Busse & Duncan Simester & Florian Zettelmeyer, 2007. ""The Best Price You'll Ever Get" The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry," NBER Working Papers 13140, National Bureau of Economic Research, Inc.
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Keywords
Sale Signs; Retail Pricing; Promotions; Credibility; Signaling; Fashion Products;All these keywords.
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