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Content
December 2016, Volume 22, Issue 4
- 15-40 Public Financing of Research Projects in Poland — Its Image and Consequences?
by Feldy Marzena - 41-52 Marketing Activities in the Area of Micronization Services
by Sołtysik Barbara & Pyśniak Weronika & Pysz Marzena - 53-66 Crisis Management Procedures and Tools Based On Qualitative Research
by Tworzydło Dariusz - 67-89 Cooperation of a University with Business Practice
by Sojkin Bogdan & Michalak Sylwia - 91-101 Transmedia Marketing and Re-Invention of Public Relations
by Jakus Dalibor & Zubcić Krešimir - 103-134 Use of Content Marketing Strategy Tools in the Polish Research Institutes
by Świeczak Witold
September 2016, Volume 21, Issue 3
- 1-17 Perception of the University as an Employer Among Young Potential Employees
by Baruk Agnieszka Izabela - 19-41 A Platform for Quality Management in Research Institutes (Part II)
by Klembalska Agnieszka - 43-77 Business Model in Research-Development Activity
by Koszałka Jerzy - 79-103 The Role of Knowledge in the Processes of Creating and Implementing Innovations
by Curie-Skłodowska Maria - 105-140 Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise
by Świeczak Witold Ś & Łukowski Wojciech - 141-154 Research Institutes In Poland — Evaluation of Their Place and Role in Innovative Politics in Poland
by Barcikowska Renata
June 2016, Volume 20, Issue 2
- 1-15 Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business
by Grzegorczyk Małgorzata - 17-38 Technology Creates 21St Century Wealth — Processes, Problems, and Prognosis
by Zehner William Bradley & Williams Craig & Pletcher Gary - 39-55 Quality Management Platform in Research Institutes (Part 1)
by Klembalska Agnieszka - 57-77 Place of Research and Development Activity in the Development Policy of Enterprises
by Baruk Jerzy - 79-90 Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet
by Tworzydło Dariusz
March 2016, Volume 19, Issue 1
- 1-20 The Role of Research Staff in Marketing Communication at the Institute of Logistics and Warehousing
by Niemczyk Aleksander - 21-32 Marketing Strategies and Tactics an a Period of Recession
by Avlonitis George J. - 33-58 The Role of University Marketing in Shaping Innovation Awareness
by Białoń Lidia & Werner Emilia - 59-94 Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy
by Redler Joern - 95-116 Work Perceiving by Employees and Its Consequences
by Baruk Agnieszka Izabela - 117-129 Building Scientific Institution’s Brand with Online Instruments
by Mróz-Gorgoń Barbara & Całka Aleksandra
December 2015, Volume 18, Issue 4
- 1-35 Reputation Management for Scientific Organisations — Framework Development and Exemplification
by Morschheuser Petra & Redler Joern - 37-76 Internet Website as a Tool of Communication in Scientific Institutions
by Feldy Marzena - 77-95 The Internationalisation of Marketing in the Education and Research Sector
by Pluta-Olearnik Mirosława - 97-114 Marketing Innovations as a Source of Competitive Advantage of the Universities
by Waśkowski Zygmunt & Jasiulewicz Anna - 115-128 Challenges Facing the Marketing of Scientific and Research Institutes
by Sojkin Bogdan - 129-145 Creating Marketing Strategies for Higher Education Institutions
by Białoń Lidia - 147-164 Science and Business Cooperation. Barriers in Poland Within the Context of Selected European and North American Countries
by Trzmielak Dariusz
September 2015, Volume 17, Issue 3
- 1-21 Recommending Scientific Organization by Employees as the Example of Their Prosumer Activity
by Baruk Agnieszka Izabela - 23-36 Exploring the Value of Social Entrepreneurship Seen as Economic and Social Innovation Driver in the Private Sector
by Fotea Oana-Maria - 37-53 The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit
by Jarosławska-Sobór Sylwia - 55-102 Knowledge Management in R&D Centres, in the Field of Biomedicine, Using Contemporary Information and Communication Technology and the Methodology of Continuous Improvement
by Depta Ryszard - 103-119 Role of a Technology Transfer Platform in Commercialization of Research Results
by Walasik Marzena - 121-145 Innovation Activity Management in Scientific and Research and Development Organizations
by Curie-Skłodowska Maria
June 2015, Volume 16, Issue 2
- 1-18 Style of Management and Chosen Sentiments and Attitudes Among Employees of Scientific Organizations
by Baruk Agnieszka Izabela - 19-32 Selected Indicators for Evaluating the Effectiveness of Marketing Communication
by Olejniczak Aneta & Tomorad Darko - 33-66 The Significance of a University for the Development of Local Administration on the Example of Polkowice, One of the Richest Communes in Poland
by Walczak Jan - 67-90 How to Effectively Promote Universities and Research Institutes in the Network? Psychological Mechanisms of E-Marketing Effectiveness
by Wolski Karol - 91-119 Visual Identity and Rebranding
by Wrona Katarzyna
March 2015, Volume 15, Issue 1
- 1-17 The Position of Marketing in a Contemporary Organization — Character of Changes
by Pluta-Olearnik Mirosława - 19-32 Determinant Factors of the Marketing Activity of Scientific and Research Institutions
by Sojkin Bogdan - 33-45 The Utilization of the Concept of Relationship Marketing in the Process of Building the Ties of a University with External Stakeholders
by Waśkowski Zygmunt - 47-58 Success Factors and Limitations of Efficient Internal Communication
by Tworzydło Dariusz - 59-76 Marketing-Sales Interface and Organizational Competitiveness
by Avlonitis George J. & Lionakis Konstantinos