IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v54y2024i4p91-109n1005.html
   My bibliography  Save this article

Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland

Author

Listed:
  • Ankiel Magdalena

    (Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland)

  • Kuczyńska Anna

Abstract

Aesthetic medicine is a rapidly evolving field integrating knowledge from various medical specialties to enhance physical appearance, boost self-esteem, and improve quality of life. This study investigates patient satisfaction with innovative aesthetic medicine services in Poland, focusing on determinants influencing the selection and effectiveness of treatments. Utilizing data from 745 patients across large clinics and in-depth interviews with 20 physicians, the research evaluates popular procedures, post-treatment outcomes, and consumer loyalty using the Net Promoter Score (NPS) technique. Results indicate high satisfaction levels, with botulinum toxin type A and hyaluronic acid injections being the most favored treatments. Patients highlighted factors such as professionalism, technological innovation, and clinic environment as critical to their positive experiences. The findings underscore the importance of aligning service offerings with consumer expectations and leveraging advanced technologies to drive growth in the aesthetic medicine sector. Future research aims to expand the analysis to international markets, further exploring satisfaction determinants across diverse cultural and economic contexts.

Suggested Citation

  • Ankiel Magdalena & Kuczyńska Anna, 2024. "Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 91-109.
    • Handle: RePEc:vrs:mosaro:v:54:y:2024:i:4:p:91-109:n:1005
    DOI: 10.2478/minib-2024-0023
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2024-0023
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2024-0023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    innovation; innovative technologies; aesthetic medicine; satisfaction; innovative aesthetic medicine services; aesthetic medicine services in Poland; medical service; consumer behaviour; Net Promoter Score technique; innowacje; innowacyjne technologie; medycyna estetyczna; satysfakcja; innowacyjne usługi medycyny estetycznej; usługi medycyny estetycznej w Polsce; usługi medyczne; zachowania konsumenckie; technika Net Promoter Score;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:54:y:2024:i:4:p:91-109:n:1005. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.