Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm
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DOI: 10.2478/minib-2019-0028
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References listed on IDEAS
- Duarte, Duarte & V. Martins, Paula, 2013. "A Maturity Model for Higher Education Institutions," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 1(1), pages 25-45.
- Daniel Cukier & Fabio Kon, 2018. "A maturity model for software startup ecosystems," Journal of Innovation and Entrepreneurship, Springer, vol. 7(1), pages 1-32, December.
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Keywords
capability maturity model; CMM; maturity model; process improvement; process maturity; quality management;All these keywords.
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