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Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends

Author

Listed:
  • Pacsi Diána

    (Szent István University, Phd Student)

  • Szabó Zoltán

    (Budapest Business School University of Applied Sciences)

Abstract

Experimental, also known as experience marketing, interactivity, gamification. These three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specialists have been dealing with the impacts of experiences and reactions on human nature.This study is going to try to explore the relationship and relationships between the three terms more deeply. Before the final conclusions were drawn, three things had to be studied: what is experience, what interactivity means and what is the meaning of gamification. At the end of the article, a comprehensive picture the 3 main phenomenon emerges. The aforementioned terms often collapse, therefore sometimes it is hard to draw the real reports from the many literatures. To find out the answer, psychology had been called for help, which provided a precise point of reference for information processing.

Suggested Citation

  • Pacsi Diána & Szabó Zoltán, 2018. "Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends," Marketing of Scientific and Research Organizations, Sciendo, vol. 30(4), pages 115-136, December.
    • Handle: RePEc:vrs:mosaro:v:30:y:2018:i:4:p:115-136:n:7
    DOI: 10.14611/minib.30.12.2018.16
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