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Emotional Determinants of Snack Consumption by Polish Consumers

Author

Listed:
  • Jerzyk Ewa

    (Poznań University of Economics and Business, Department of Marketing Strategies, Al. Niepodległości 10, 61-875 Poznań, Poland)

  • Kaczmarek Mirosława

    (Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10, 61-875 Poznań, Poland)

  • Mruk-Tomczak Dobrosława

    (Poznań University of Economics and Business, Department of Product Marketing, Al. Niepodległości 10, 61-875 Poznań, Poland)

  • Gluza Natalia

    (Poznań University of Economics and Business, Department of Marketing Strategies, Al. Niepodległości 10, 61-875 Poznań, Poland)

Abstract

Emotions are the effect but also the cause of eating behaviors, including the purchase and consumption of snacks. As snacks become an increasingly prevalent segment of the food industry, their consumption has been linked to rising rates of overweight, obesity, and diet-related diseases. Understanding how emotional valence influences consumer attitudes and behaviors toward snacks is therefore crucial. This study explores the relationship between emotional eating and the propensity to consume unhealthy snacks, both sweet and salty. A survey of 707 representative participants revealed distinct emotional patterns in snack consumption, with choices significantly influenced by consumers' emotional states and personal preferences. Furthermore, individuals who frequently opted for unhealthy snacks typically exhibited poorer health and financial profiles.

Suggested Citation

  • Jerzyk Ewa & Kaczmarek Mirosława & Mruk-Tomczak Dobrosława & Gluza Natalia, 2024. "Emotional Determinants of Snack Consumption by Polish Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 46-67.
    • Handle: RePEc:vrs:mosaro:v:51:y:2024:i:2:p:46-67:n:1003
    DOI: 10.2478/minib-2024-0009
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    More about this item

    Keywords

    emotions; emotional eating; consumers’ behaviour; snacks; emocje; jedzenie emocjonalne; zachowania nabywców; przekąski;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • E71 - Macroeconomics and Monetary Economics - - Macro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on the Macro Economy
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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