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Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices

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  • Kolny Beata

    (Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice, 1 Maja Street 50, 40-287 Katowice, Poland)

Abstract

This article aims to present the attitude of young consumers to issues related to the ecological approach to life at the time of the popularisation of smart devices and homes. The article was written based on secondary and primary sources of information. Direct research was conducted using the online survey technique in 2021 on a sample of 588 consumers aged 18–34 years living in Poland. The declarations of the respondents show that they have a positive attitude towards the use of smart homes and devices that facilitate the implementation of an ecological lifestyle. Positive answers refer to the use of smart homes and devices that improve the comfort and conditions of life, leading to savings in electricity, water and gas, and also offer the possibility for a healthier lifestyle and control over one’s health and well-being.

Suggested Citation

  • Kolny Beata, 2023. "Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 105-126, March.
    • Handle: RePEc:vrs:mosaro:v:47:y:2023:i:1:p:105-126:n:5
    DOI: 10.2478/minib-2023-0006
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    References listed on IDEAS

    as
    1. Patricia Baudier & Chantal Ammi & Matthieu Deboeuf-Rouchon, 2020. "Smart home : highly-educated students' acceptance," Post-Print hal-02292941, HAL.
    2. Wilson, Charlie & Hargreaves, Tom & Hauxwell-Baldwin, Richard, 2017. "Benefits and risks of smart home technologies," Energy Policy, Elsevier, vol. 103(C), pages 72-83.
    3. Baudier, Patricia & Ammi, Chantal & Deboeuf-Rouchon, Matthieu, 2020. "Smart home: Highly-educated students' acceptance," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    4. Pang, Zhihong & Chen, Yan & Zhang, Jian & O'Neill, Zheng & Cheng, Hwakong & Dong, Bing, 2021. "How much HVAC energy could be saved from the occupant-centric smart home thermostat: A nationwide simulation study," Applied Energy, Elsevier, vol. 283(C).
    5. Ferreira, Laura & Oliveira, Tiago & Neves, Catarina, 2023. "Consumer's intention to use and recommend smart home technologies: The role of environmental awareness," Energy, Elsevier, vol. 263(PC).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    young consumers; Internet of Things; smart homes; smart devices; greening of life; młodzi konsumenci; Internet rzeczy; inteligentne domy; inteligentne urządzenia; ekologizacja życia;
    All these keywords.

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • D19 - Microeconomics - - Household Behavior - - - Other
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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