IDEAS home Printed from https://ideas.repec.org/a/vrs/mosaro/v41y2021i3p65-94n5.html
   My bibliography  Save this article

Comparing Money and Time Donation: What Do Experiments Tell Us?

Author

Listed:
  • He Tingting

    (Division of Management, Marketing and Entrepreneurship, College of Business, Governors State University 1 University Pkwy, University Park, IL 60484, USA)

Abstract

Money donation and time donation, as charitable donations from individuals to organizations, are two forms of prosocial behavior that have been increasingly studied in recent years. Despite the vast amount of research about money and/or time donation, however, only limited work has been done on reviewing the research on these two forms of charitable donations as comparable or parallel entities. In this paper, we seek to help fill this gap by reviewing the existing research. We applied the backwards and forwards snowballing technique to arrive at a review sample of 39 experimental papers published in 2000–2020 that have compared money and time donation, or at least analyzed them as two parallel entities. We examine the issues that are predominantly considered in these experimental papers and summarize the general directions of their findings. We also point out certain gaps in the existing literature and posit some potentially fruitful directions for future experimental research regarding money and time donation.

Suggested Citation

  • He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
    • Handle: RePEc:vrs:mosaro:v:41:y:2021:i:3:p:65-94:n:5
    DOI: 10.2478/minib-2021-0015
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/minib-2021-0015
    Download Restriction: no
    File URL: https://libkey.io/10.2478/minib-2021-0015?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. William Smith & Cyril Chang, 2002. "Shipping the good apples out: a note on contributions of time and money," Economics Bulletin, AccessEcon, vol. 10(1), pages 1-14.
    2. Li, Huafang, 2019. "Philanthropy can be learned: A qualitative study of student experiences in experiential philanthropy courses," OSF Preprints mtwv3, Center for Open Science.
    3. Delphine Gibassier & Stefan Schaltegger & Dimitar Zvezdov, 2013. "Is environmental management accounting a discipline? A bibliometric literature review," Post-Print hal-01097577, HAL.
    4. Alexander L. Brown & Jonathan Meer & J. Forrest Williams, 2019. "Why Do People Volunteer? An Experimental Analysis of Preferences for Time Donations," Management Science, INFORMS, vol. 65(4), pages 1455-1468, April.
    5. Naomi E. Feldman, 2010. "Time Is Money: Choosing between Charitable Activities," American Economic Journal: Economic Policy, American Economic Association, vol. 2(1), pages 103-130, February.
    6. Femida Handy & Eliakim Katz, 2008. "Donating behavior: if time is money, which to give? A preliminary analysis," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 35(4), pages 323-332, September.
    7. Lilley, Andrew & Slonim, Robert, 2014. "The price of warm glow," Journal of Public Economics, Elsevier, vol. 114(C), pages 58-74.
    8. Bauer, Thomas K. & Bredtmann, Julia & Schmidt, Christoph M., 2013. "Time vs. money — The supply of voluntary labor and charitable donations across Europe," European Journal of Political Economy, Elsevier, vol. 32(C), pages 80-94.
    9. Kandaurova, Maria & Lee, Seung Hwan (Mark), 2019. "The effects of Virtual Reality (VR) on charitable giving: The role of empathy, guilt, responsibility, and social exclusion," Journal of Business Research, Elsevier, vol. 100(C), pages 571-580.
    10. Yeomans, Michael & Al-Ubaydli, Omar, 2018. "How does fundraising affect volunteering? Evidence from a natural field experiment," Journal of Economic Psychology, Elsevier, vol. 64(C), pages 57-72.
    11. Yong Zhang & Chuling Lin & Jialing Yang, 2019. "Time or Money? The Influence of Warm and Competent Appeals on Donation Intentions," Sustainability, MDPI, vol. 11(22), pages 1-17, November.
    12. Mantovani, Danielle & de Andrade, Lucas Magalhães & Negrão, Angela, 2017. "How motivations for CSR and consumer-brand social distance influence consumers to adopt pro-social behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 156-163.
    13. Wendy Liu & Jennifer Aaker, 2008. "The Happiness of Giving: The Time-Ask Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 543-557, May.
    14. repec:ebl:ecbull:v:10:y:2002:i:1:p:1-14 is not listed on IDEAS
    15. Liu, Wendy & Aaker, Jennifer L., 2008. "The Happiness of Giving: The Time-Ask Effect," Research Papers 1998, Stanford University, Graduate School of Business.
    16. Géraldine Michel & Sophie Rieunier, 2012. "Nonprofit brand image and typicality influences on charitable giving," Post-Print halshs-01887007, HAL.
    17. Abdoulaye Diop & Trevor Johnston & Kien Trung Le & Yaojun Li, 2018. "Donating Time or Money? The Effects of Religiosity and Social Capital on Civic Engagement in Qatar," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 138(1), pages 297-315, July.
    18. Atanu Sengupta & Sanjoy De, 2020. "Review of Literature," India Studies in Business and Economics, in: Assessing Performance of Banks in India Fifty Years After Nationalization, chapter 0, pages 15-30, Springer.
    19. Michel, Géraldine & Rieunier, Sophie, 2012. "Nonprofit brand image and typicality influences on charitable giving," Journal of Business Research, Elsevier, vol. 65(5), pages 701-707.
    20. Apinunmahakul, Amornrat & Devlin, Rose Anne, 2008. "Social networks and private philanthropy," Journal of Public Economics, Elsevier, vol. 92(1-2), pages 309-328, February.
    21. Katina Kulow & Thomas Kramer, 2016. "In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 334-353.
    22. Peter Gordon Roetzel, 2019. "Information overload in the information age: a review of the literature from business administration, business psychology, and related disciplines with a bibliometric approach and framework developmen," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 479-522, December.
    23. Madurapperuma Arachchige Yasantha Daminda Madurapperuma & Kyung-min Kim, 2020. "Sustaining Business: A Psychological Perspective of Donation Behavior," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yuangao Chen & Ruyi Dai & Jianrong Yao & Yixiao Li, 2019. "Donate Time or Money? The Determinants of Donation Intention in Online Crowdfunding," Sustainability, MDPI, vol. 11(16), pages 1-21, August.
    2. Alexander L. Brown & Jonathan Meer & J. Forrest Williams, 2019. "Why Do People Volunteer? An Experimental Analysis of Preferences for Time Donations," Management Science, INFORMS, vol. 65(4), pages 1455-1468, April.
    3. Erkut, Hande, 2022. "Social norms and preferences for generosity are domain dependent," Games and Economic Behavior, Elsevier, vol. 131(C), pages 121-140.
    4. Dittrich, Marcus & Mey, Bianka, 2021. "Giving time or giving money? On the relationship between charitable contributions," Journal of Economic Psychology, Elsevier, vol. 85(C).
    5. Enrique Carlos Bianchi & Gaspar Gracia Daponte & Leticia Pirard, 2021. "The impact of cause-related marketing campaigns on the reputation of corporations and NGOs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 187-205, June.
    6. Yeomans, Michael & Al-Ubaydli, Omar, 2018. "How does fundraising affect volunteering? Evidence from a natural field experiment," Journal of Economic Psychology, Elsevier, vol. 64(C), pages 57-72.
    7. De Gruyter, Elaine & Petrie, Dennis & Black, Nicole, 2023. "Household donations of time and money in response to a health shock," Social Science & Medicine, Elsevier, vol. 333(C).
    8. Pinar Yildirim & Andrei Simonov & Maria Petrova & Ricardo Perez-Truglia, 2024. "Are Political and Charitable Giving Substitutes? Evidence from the United States," Management Science, INFORMS, vol. 70(11), pages 8030-8043, November.
    9. Emerson Wagner Mainardes & Rozélia Laurett & Nívea Coelho Pereira Degasperi & Sarah Venturim Lasso, 2016. "What motivates an individual to make donations of money and / or goods?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(1), pages 81-99, April.
    10. K. Sudhir & Hortense Fong & Subroto Roy, 2019. "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers 2183R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2021.
    11. Yaping Fang & Feng Liu & Sunmin Kim & Minchan Pyo, 2023. "Consumer Participation in CSR: Spending Money versus Spending Time," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
    12. Lilley, Andrew & Slonim, Robert, 2014. "The price of warm glow," Journal of Public Economics, Elsevier, vol. 114(C), pages 58-74.
    13. Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior, 2020. "Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 353-373, September.
    14. Ek, Claes, 2018. "Prosocial behavior and policy spillovers: A multi-activity approach," Journal of Economic Behavior & Organization, Elsevier, vol. 149(C), pages 356-371.
    15. Ando, Amy W. & Cadavid, Catalina Londoño & Netusil, Noelwah R. & Parthum, Bryan, 2020. "Willingness-to-volunteer and stability of preferences between cities: Estimating the benefits of stormwater management," Journal of Environmental Economics and Management, Elsevier, vol. 99(C).
    16. Lieke Voorintholt, 2023. "Substitutes or complements: a budget-based analysis of the relationship between donating and volunteering," Oxford Economic Papers, Oxford University Press, vol. 75(4), pages 1033-1052.
    17. Abhishek Bhati & Ruth K. Hansen, 2020. "A literature review of experimental studies in fundraising," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 3(1).
    18. Madurapperuma Arachchige Yasantha Daminda Madurapperuma & Kyung-min Kim, 2020. "Sustaining Business: A Psychological Perspective of Donation Behavior," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    19. Hyeon Park, 2023. "Giving and volunteering over a lifecycle," Review of Economics of the Household, Springer, vol. 21(1), pages 335-369, March.
    20. Annalisa Tassi, 2024. "Do community needs affect the decision to volunteer? The case of refugees in Germany," Working Papers 238, Bavarian Graduate Program in Economics (BGPE).

    More about this item

    Keywords

    Money donation; Time donation; Prosocial behavior; Charitable donations;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mosaro:v:41:y:2021:i:3:p:65-94:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.